Marketing Automation & Field Manager

Vodafone; Blackburn; On-site; GBP 40,000 - 65,000; Full time

Job summary

Vodafone is seeking a Marketing Automation & Field Manager to lead marketing efforts in the automotive sector. This role will involve developing communication strategies, managing budgets, and executing marketing plans to enhance awareness and drive revenue. Candidates should be proficient in both French and English and possess significant experience in both B2B and B2C marketing environments.

Qualifications

• French native or fluent, fluent in English.
• Proven track record in digital channels.
• Experience in B2B and B2C marketing.

Responsibilities

• Deliver effective digital communications strategy for revenue increase.
• Manage local marketing budget.
• Support sales team with messaging and promotional tools.

Skills

Lead generation strategy

Marketing automation

B2B and B2C marketing

Time management

Stakeholder management

Education

Degree or equivalent marketing qualification

Job description

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Marketing Automation & Field Manager

Vodafone Automotive is an undisputed leader in safety and security services in the mobility space thanks to a product portfolio covering from electronic devices design and production to the cross countries service delivery. Vodafone Automotive is part the Vodafone Business and it is a multinational company based in Italy.

Role Purpose:

• To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally.
• To lead and execute the French marketing plan for Vodafone's IoT automotive business, in line with the global automotive and IoT strategy.
• To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region.
• To establish Vodafone IoT automotive as a market leader in France.

With us you will:

• Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns.
• Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies.
• Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches.
• Identify suitable stories to share through PR and works with global and local PR teams in Vodafone to execute.
• Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country.

Apply if you have:

• Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability.
• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels.
• Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels.
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation.
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders.

Technical / professional skills and qualifications:

• French native or extremely fluent, fluent in English
• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing
• Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment
• Strong planning and delivery skills

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Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.