Marketing Automation Executive

The Portfolio Group; Urmston; On-site; GBP 35,000 - 50,000; Full time

Job summary

A dynamic marketing firm in Urmston is looking for a tech-savvy individual to own email marketing campaigns and enhance customer journeys. The ideal candidate will manage CRM performance and improve lead management processes. Proficiency in tools like Marketo and Salesforce is essential, alongside strong data analysis skills. Join the team to drive growth and innovate in marketing technology.

Qualifications

• Advanced proficiency with Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• Expertise in Adbridge or equivalent for multi-channel journeys.
• Strong data analysis and reporting skills.

Responsibilities

• Set up and monitor email marketing campaigns and automations.
• Build, manage, and optimize key prospect and customer journeys.
• Provide detailed reports on email journeys and performance.

Skills

Email marketing campaigns

CRM integration

Data analysis

Lead scoring

Adbridge

Tools

Marketo

Salesforce Marketing Cloud

Adobe

HubSpot

SQL

Job description

Overview

Are you a tech-savvy, marketing enthusiast with a passion for automation and email marketing?

Come and join a dynamic marketing team, where you'll own campaigns, collaborate, and innovate to drive growth!

Responsibilities

• Set up and monitor email marketing campaigns and automations.
• Build, manage, and optimize key prospect and customer journeys.
• Oversee CRM performance and health.
• Learage technology to enhance lead management.
• Elevate our martech stack to industry-leading standards.
• Provide detailed reports on email journeys and performance.
• Work with sales to optimize nurture programs.

Qualifications

• Advanced proficiency with Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
• Expertise in Adbridge or equivalent for multi-channel journeys.
• Experience in lead scoring and multi-touch attribution.
• Skilled in CRM integrations and automations.
• Proficient in SQL, Velocity, and dynamic content.
• Strong data analysis and reporting skills.
• Exceptional interpersonal skills and a growth mindset.
• Up-to-date with the latest marketing technology trends.

If you're motivated by growth, customer delight, and filling the sales funnel, apply now!