Marketing Associate - Baby products brand

Peak 21; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the D2C sector is seeking a Marketing Associate for their baby products brand in London. This is an exciting opportunity to work in a fast-paced startup, contributing to campaigns and community engagement while driving brand growth. Candidates should be recent graduates with a passion for digital marketing and social media.

Benefits

Competitive compensation package

Opportunity to work with experienced team

Room for impact and innovation in a startup culture

Qualifications

• A recent graduate with a strong interest in digital marketing.
• Avid social media user with experience in creating engaging content.
• Customer-focused, able to understand marketing needs for millennials/Gen Z.

Responsibilities

• Create ad variations based on successful concepts.
• Manage customer community groups and relationships with influencers.
• Develop and execute influencer marketing strategies.

Skills

Digital marketing

Customer-centric mindset

Content creation

Social media usage

Tech literate

Education

Recent university graduate

Job description

Marketing Associate - Baby products brand

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Marketing Associate to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with more than 1.5 million Instagram followers.

The position is full-time in London.

What makes this an exciting opportunity?

• Opportunity to join a well-funded startup with top-tier investors
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What You'll Do

• Create variations of ad concepts when we find a winning ad concept
• Help manage customer community groups
• Assist in developing and executing influencer marketing strategies and creative campaigns
• Identify and reach out to influencers that fit our brand
• Establish and develop relationships with influencers
• Help manage affiliate program, discount codes and ambassador webpages

Who You Are

• A recent university graduate
• You’re an avid social media user and are interested in digital marketing
• You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
• You have an eye for aesthetics and can create engaging content
• You take initiative and are driven by passion
• You’re coachable and dedicated to continuous personal improvement
• You’re tech literate and can learn new software with ease
• You thrive in a high growth environment and enjoy a startup team culture

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)

If you have never received training in writing a cover letter before, please search online for guidelines on how to write a cover letter. We take cover letters very seriously!

What languages do you speak, read and write fluently?*

How comfortable are you with excel? Please explain in detail.*

What are some consumer/DTC brands that you like or admire? What do you think makes them successful?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you're unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!*

What are some consumer/DTC brands that you think are doing a great job with social media? Why?

We review a lot of responses daily, and AI-generated ones are often easy to spot. We value authenticity over completeness, so feel free to skip a question if you're unsure. Otherwise, we encourage you to try to think beyond common examples like Glossier, Gymshark, Rare Beauty, Ryanair, and Duolingo—we’re looking for fresh, original perspectives that reflect your own voice!*

We're looking for avid social media users. Would you be open to sharing your social media handles with us? :)*

Are you currently based in London? If not, why do you want to move to London? (Please note that we are only hiring in London for this role!)*

Do you need visa sponsorship to work in the UK?*