Marketing Associate

Job Description: Marketing Associate at Ralph Lauren

Ralph Lauren Corporation (NYSE: RL) is a global leader in designing, marketing, and distributing premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. With a reputation built over more than 50 years, our brand names include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, making us one of the most recognized families of consumer brands worldwide.

At Ralph Lauren, we aim to unite and inspire our communities by fostering a culture of inclusion, belonging, and fairness through initiatives like Talent, Education & Communication, Employee Groups, and Celebration.

The Marketing Associate role will oversee 60 stores across 14 European countries, co-creating and implementing comprehensive marketing plans tailored to each market. The goal is to attract and retain customers in a dynamic and ambitious environment. The ideal candidate is ambitious, confident, persuasive, highly analytical, and capable of managing projects involving multiple stakeholders, including internal teams and external partners.

This role requires a genuine passion for the Ralph Lauren brand, a strong interest in fashion and performance marketing, and the ability to inspire change and generate excitement.

Key Responsibilities

• Performance Marketing: Develop and execute end-to-end performance strategies collaborating with marketing, commercial teams, and partners with clear KPIs and ROI metrics.
• Brand Share & Voice: Enhance qualitative share of voice through initiatives with landlords, ensuring brand equity and preparing quarterly progress reports.
• Strategy Collaboration: Work with media and CRM teams to influence engagement and sales strategies, analyzing trends and the competitive landscape to inform decisions.
• Campaign Analysis: Lead post-campaign evaluations, sharing insights and recommendations for future campaigns.

Channel Coordination

• Coordinate efforts across retail, operations, planning, and marketing teams to ensure alignment and efficiency.
• Manage content and messaging, negotiate with external partners, and oversee share of voice initiatives.
• Develop strategic documents for regular updates and ensure comprehensive communication across the organization.

Experience, Skills & Knowledge

• Understanding of the fashion industry, including online/offline and full-price to off-price segments.
• Relevant marketing knowledge.
• Fluent in English; additional languages are a plus.

Person Specification

• Strong business acumen and analytical skills.
• Creative and proactive in generating new ideas.
• Curious about the luxury industry and competitive activities.
• Detail-oriented, able to work under pressure in a fast-paced environment.
• Ownership and accountability for projects and tasks.
• Excellent planning and project management skills.