Marketing Associate

Ralph Lauren Corporation; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player seeks a Marketing Associate to oversee 60 stores across Europe. This dynamic role involves co-creating and implementing a comprehensive marketing plan to attract and retain customers. The ideal candidate will possess strong analytical skills, a passion for fashion, and the ability to manage multiple stakeholders effectively. Join a forward-thinking company dedicated to fostering a culture of belonging and inclusion, where your contributions will directly impact brand performance and customer engagement.

Qualifications

• Understanding of the fashion ecosystem and relevant marketing knowledge.
• Fluency in English; additional languages are a plus.

Responsibilities

• Design and execute performance strategies with clear KPIs and ROI metrics.
• Analyze market trends and conduct post-campaign evaluations.

Skills

Analytical Skills

Project Management

Marketing Knowledge

Communication

Creative Thinking

Education

Bachelor's Degree in Marketing or Related Field

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren's reputation and distinctive image have been developed across an expanding range of products, brands, and international markets. Its brand portfolio includes Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others, making it one of the world's most recognized families of consumer brands.

At Ralph Lauren, we aim to unite and inspire our communities by amplifying diverse voices and perspectives to foster a culture of belonging, inclusion, and fairness for all. We promote inclusion through Talent, Education & Communication, Employee Groups, and Celebrations.

Position Overview

The Marketing Associate will oversee 60 stores across 14 European countries. The role involves co-creating and implementing a comprehensive marketing plan that aligns with brand standards and market needs to attract and retain customers in a dynamic and ambitious environment.

The ideal candidate is ambitious, confident, persuasive, highly analytical, and capable of managing multiple stakeholders—including internal teams and external partners—to execute impactful projects.

Key qualities include a genuine passion for the Ralph Lauren brand, a strong interest in fashion and performance marketing, and the ability to inspire change and generate excitement.

Performance Marketing Responsibilities

1. Design and execute end-to-end performance strategies in collaboration with marketing, commercial teams, and partners, with clear KPIs and ROI metrics.
2. Enhance qualitative share of voice through initiatives with landlords, ensuring brand equity is maintained, supported by quarterly progress reports.
3. Work with Media & CRM teams to develop strategies that deliver engagement and sales KPIs.
4. Analyze market trends, identify opportunities or risks, and monitor the competitive landscape, creating quarterly reports for internal stakeholders.
5. Conduct post-campaign analysis to evaluate results, insights, and future recommendations in partnership with relevant teams.

Channel Coordination Excellence

1. Coordinate efforts among retail, operations, planning, merchandising, finance, and marketing teams to ensure alignment and efficiency.
2. Manage content packaging, messaging, and negotiate share of voice with external partners.
3. Develop strategic documents for seasonal and monthly planning, ensuring a comprehensive view across channels.
4. Assist with monthly communications to the retail organization, sharing roadmaps and relevant updates clearly and promptly.

Experience, Skills & Knowledge

• Understanding of the fashion ecosystem, including online/offline and full-price to off-price segments.
• Relevant marketing knowledge and fluency in English (additional languages are a plus).

Person Specification

• Strong business acumen and analytical skills.
• Creative, proactive, and innovative thinking.
• Curiosity about the luxury industry and competitive activities.
• Attention to detail and ability to work under pressure in a fast-paced environment.
• Ownership and accountability for projects.
• Excellent planning and project management skills.