Marketing Associate

Mariposa; Liverpool City Region; On-site; GBP 30,000 - 40,000; Full time

Job summary

Mariposa is seeking a Marketing Associate to enhance brand awareness and growth in both wholesale and retail channels. This hands-on role includes responsibilities across digital, print, web, and event marketing. Ideal candidates will possess 4-6 years of marketing experience, strong writing skills, and a collaborative spirit.

Qualifications

• 4-6 years experience in marketing, ideally in consumer goods, retail, or wholesale.
• Strong writing, editing, and content creation skills.
• Data-driven mindset with proficiency in Excel.

Responsibilities

• Partner with leadership to build and maintain content calendar across platforms.
• Drive email and SMS campaigns while updating brand guidelines.
• Manage social media content across Instagram, Facebook, and LinkedIn.

Skills

Writing

Editing

Content Creation

Project Management

Data Analysis

Collaboration

Tools

Klaviyo

Google Ads

Meta Ads Manager

Canva

Adobe Creative Suite

Shopify

Job description

At Mariposa, we believe in creating beautiful gifts that celebrate life's special moments. We’re looking for a Marketing Associate to join our collaborative, creative team and help drive brand awareness and growth across both wholesale (B2B) and retail (B2C) channels.

This is a hands-on, highly collaborative role supporting marketing initiatives across digital, print, web, and event marketing. If you love blending creative thinking with organized execution — and have a passion for growing brands — we'd love to hear from you.

Key Responsibilities:

• Partner with leadership to build and maintain the content calendar across platforms and channels.
• Drive the planning and execution of email and SMS campaigns while maintaining and updating brand guidelines to ensure a fresh, cohesive brand identity.
• Analyze performance metrics and employ A/B testing for optimization.
• Manage and update Mariposa’s LinkedIn page and other social platforms with brand updates and promotions.
• Initiate PR and media outreach , including coordination of feature stories, events, and press releases.

Digital Marketing

• Develop and manage social media content across Instagram, Facebook, and LinkedIn.
• Ability to create and manage Google Ads, Meta Ads, and paid digital campaigns a plus.
• Report on campaign performance and suggest improvements based on data insights.
• Support Influencer partnerships on LTK setting up campaigns based on target ,market and product while managing budget and reporting ROI.

Printed Materials & Photoshoot Coordination

• Assist with bi-annual catalogs layout, organization, and production.
• Manage creative assets including photography shot lists, styling assistance, and asset organization.
• Maintain digital asset libraries (Dropbox and Canto) for seasonal content.

Website Support

• Partner with internal teams and outside developers to drive website enhancements and customer experience improvements.

Event Marketing & Trade Shows

• Lead the creative development, and execution of trade show materials and attend Atlanta Gift Show twice annually.
• Lead the marketing effort and execution of retail store events.

About You:

• 4-6 years experience in marketing, ideally in consumer goods, retail, or wholesale.
• Strong writing, editing, and content creation skills.
• Proficient with Klaviyo, Google Ads, Meta Ads Manager; Canva or Adobe Creative Suite is a plus.
• Organized with strong project management skills — able to juggle multiple deadlines.
• Data-driven mindset with proficiency in Excel for basic reporting and analysis.
• Creative, collaborative, and excited to grow within a close-knit, entrepreneurial team.
• Familiarity with Shopify or website CMS platforms is a plus.