Marketing Assistant, LIPTON MEDIA

Guardian Jobs; London; Hybrid; GBP 25,000 - 27,000; Full time

Job summary

Join a leading membership association as a Marketing Assistant, where you'll play a vital role in delivering marketing campaigns aimed at driving innovation and change. This entry-level position offers a competitive salary alongside a range of excellent benefits, as part of a fast-growing team in the dynamic media industry.

Qualifications

• Solid understanding of core member marketing disciplines.
• Fluent in spoken and written English.
• Knowledge of digital marketing technologies.

Responsibilities

• Develop and manage the event's marketing campaign schedule.
• Analyze marketing cycles; manage online traffic via campaigns.
• Communicate with partners, sponsors, and exhibitors.

Skills

Communication

Digital Marketing

Email Marketing

SEO

Analytics

PPC

Social Media

Job description

Join to apply for the Marketing Assistant, LIPTON MEDIA role at Guardian Jobs.

£25,000 - £27,000 + Bonus + Excellent Benefits

Hybrid

London

Leading membership association seeks a highly ambitious and talented Marketing Assistant to join their fast-growing team.

Our client delivers world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation.

Your Role

Reporting to the Head of Events Marketing, the candidate will assist in delivering core elements of the events marketing and communications campaigns within budget while implementing new tactics to acquire new delegates and visitors to grow the events.

The ideal candidate will demonstrate good initiative, be a strong communicator, and work well in a fast-paced environment.

Core responsibilities:

• Develop, manage, and deliver the event’s marketing campaign schedule on time and within budget
• Define and write campaign/creative briefs based on the marketing plan
• Manage creative (on and offline assets) through all stages of design, proofing, and production
• Communicate with, maintain, and build relations with key partners, sponsors, and exhibitors
• Manage and select data for emails
• Assist in planning and building the media schedule for trade press
• Analyze the entire marketing cycle - online and offline (email campaigns, social media, etc.)
• Manage and maintain the event website with regular updates
• Help drive online traffic with web-related campaigns (SEO, SEM, Google AdWords, PPC)
• Track and manage social media campaigns
• Copywrite and create unique content across all marketing communications
• Write and produce e-shots, e-newsletters, and all-year-round communications
• Follow up with exhibitors, associations, and third parties’ promotional activities
• Develop new initiatives to extend the reach of the show
• Brief and coordinate supplier agencies for print production and delivery of marketing collateral

Your Profile:

• Solid understanding of core member marketing disciplines and their implementation
• Knowledge of digital marketing technologies including HTML, CMS, analytics, tracking, PPC, and social media
• Commercial acumen
• Fluent in spoken and written English

Lipton Media is a dynamic, proactive, and progressive media recruitment agency dedicated to the media industry. We cover media sales, digital media sales, print sales, exhibition sales, event sales, conference sales, outdoor sales, radio sales, marketing, conference production, and editorial jobs. Our clients range from startups to FTSE 100 and 250 companies, working with professionals at all career stages.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services