Marketing Assistant

TipTopJob; West Yorkshire; Hybrid; GBP 25,000 - 28,000; Full time

Job summary

A growing marketing company is looking for a passionate Marketing Assistant to lead content creation and drive lead generation. This role requires an individual who thrives on performance and helps shape the brand's marketing strategy. The ideal candidate will work flexibly, contributing to both customer engagement and company growth.

Benefits

Freedom to create and innovate

Visibility into business impact

Opportunities for long-term growth

Qualifications

• Familiarity with analytics tools for performance tracking.
• Ability to create compelling content across different platforms.
• Capable of coordinating with contractors and agencies effectively.

Responsibilities

• Create and push out fresh, platform-specific content.
• Keep the website updated and aligned with customer needs.
• Send out engaging emails to improve lead interactions.
• Manage and warm up leads through educational marketing.

Skills

Lead generation

Content creation

Performance marketing

SEO knowledge

Data analysis

Job description

Marketing Assistant (Digital Content and Campaigns)

For That One Person Who Is Ready to Win

Salary: A GBP 25,000 - A GBP 28,000 starting (with rapid growth runway)

Location: Bradford / Hybrid / Flexible

Type: Full-time, Permanent

Reports to: Director (Founder/CEO)

Start Date: ASAP

We're looking for a Marketing Assistant who doesn't just do social media but lives and breathes lead generation.

If you're the type of person who refreshes analytics like it's your bank balance, reads copy out loud to test its punch, and wakes up asking, "What are we pushing today?" then this job might just be your next big move.

To be clear...
This isn't a marketing support role. It's a growth position.
You're here to increase leads and drive revenue.

Your Mission

• Daily Content: to create and push out fresh, platform-specific content across all social channels.
• Website and SEO: to keep the website alive, updated, and aligned with our ideal customers and all search engines.
• Email: to send out emails that actually get opened, read, and acted on. From sales follow-ups to past-client check-ups.
• Assist Sales: to warm up leads through smart, educational marketing that makes the sales process simpler.
• Data Tracking: to own the numbers: leads, ROAS, conversions, cost-per-click, and engagement.
• Manage Contractors: to liaise with Google Ads management, Meta support, and any outsourced contractors.
• Start At Zero Mindset: yesterday's leads mean nothing today. We need new conversations daily.
• Past Clients: to revive dead leads, re-engage past buyers, and create stories that keep people in the Ilkley echo system.
• Marketing for Growth: we don't just market to get clients. We market to attract A-player employees too. You'll be helping us build the brand that makes people want to work here.

You'll thrive here if...

• You think fast, write faster, and publish without overthinking.
• You are obsessed with performance marketing and content creation.
• You understand how digital marketing actually works (not just the theory).
• You enjoy working autonomously and being judged on results, not tasks.
• You can confidently coordinate with contractors, agencies, and internal teams.
• You love building brands people want to follow, buy from, and work for.

What You'll Get

• A role that actually moves the business forward
• Freedom to create, test, and scale your own campaigns
• Full visibility into the impact you're making
• A boss who understands marketing and wants to invest in it
• Long-term growth if you show up and deliver

This isn't a role for clock watchers. It's for our future Head of Marketing who's ready to roll their sleeves up, get strategic, and help us grow with serious intent.

Send Us

A CV and Cover letter and we'll let you know the next steps.

PS. Agencies, we know you mean well, but we've got this.