Marketing Assistant

Itec Training Solutions Limited; Cardiff; On-site; GBP 22,000 - 26,000; Full time

Benefits offered by this job

30 days annual leave

Health care scheme

35 hours of working week

Discounts for retail and gym

Profit-sharing scheme

Life insurance

Employee of the month awards

Length of service recognition

Job summary

Itec Training Solutions Limited is seeking a proactive Marketing Assistant to develop and execute engaging email campaigns and multi-channel content that highlight the impact of our people and communities we support.

You will work closely with colleagues to share learner stories, promote apprenticeships and employability programmes, and grow awareness among employers and new audiences. Join our employee-owned organisation to develop your marketing skills and contribute to meaningful programmes.

Qualifications

• Demonstrated marketing experience and ability to create engaging campaigns.
• Ability to manage email marketing platforms and databases.
• Knowledge of GDPR requirements for communications.

Responsibilities

• Plan, create and deliver engaging marketing campaigns to support revenue and objectives.
• Manage email marketing platforms, audience segmentation and databases.
• Monitor, analyse and report on campaign performance to optimise future activity.
• Assist with market research and case studies to showcase success.

Skills

Email marketing

Campaign creation

Audience segmentation

GDPR compliance

Content creation

Analytics reporting

Digital design

Microsoft packages

Driver's license

Education

CIM qualifications or equivalent

Tools

Salesforce

WordPress

CRM systems

Microsoft Office

Job description

We're looking for a creative and organised Marketing Assistant to join our team and create engaging email marketing campaigns and multi-channel content to showcase the success of the people and communities we support every day while inspiring new customers.

In this varied and rewarding role, you’ll play a key role in sharing stories that inspire learners, engage employers and strengthen the impact of our programmes.

Working closely with colleagues across the organisation, you’ll contribute to campaigns that promote apprenticeships, employability programmes and commercial training opportunities, helping us connect with new audiences and make a genuine difference.

This is an exciting opportunity for someone with proven marketing experience who wants to enhance and broaden their marketing skills in an employee-owned organisation.

Your Impact

• Plan, create and deliver engaging marketing campaigns to support revenue generation, organisational objectives and promote services, events and initiatives.
• Manage email marketing platforms, audience segmentation and databases, ensuring communications are targeted, effective and compliant with GDPR requirements.
• Monitor, analyse and report on campaign performance, using insights and best practice to optimise future marketing (e.g. email marketing) activity.
• Assisting in conducting market research to identify trends, competitor activities and potential opportunities.
• Contributing to the researching, writing and editing of case studies that highlight success, demonstrating the effectiveness of our products through liaising with internal departments to obtain good news stories and staff achievements.
• Assisting with the planning and organisation of events and attend relevant events to promote Itec as and when required.
• Assisting in the planning, execution and monitoring of marketing campaigns. Coordinating with internal teams and external partners to ensure timely delivery and alignment with objectives.

Proven marketing experience

• Full driver's license with use of own vehicle
• Email marketing skills, including campaign creation, scheduling and distribution
• Ability to create engaging email content and calls to action
• Experience with audience segmentation and email list management
• Ability to monitor, analyse and report on email campaign performance
• Working knowledge of Microsoft Packages
• Digital design skills
• Knowledge of email marketing platforms and best practice
• Knowledge of audience segmentation, automation and customer journey mapping

Desirable

• CIM qualifications or equivalent
• Working knowledge of Salesforce/other CRM systems
• Working knowledge of WordPress

At Itec, we put our employees at the heart of everything we do. As an employee-owned organisation, every team member plays a crucial role in shaping the future of our business. We foster a culture where each voice is heard, and every contribution is valued. We take pride in empowering individuals and businesses to thrive. Join us and become part of a company that is dedicated to your growth, well-being, and success.

At Itec, our employees have access to several great benefits, including 30 days of annual leave (rising with length of service), a health care scheme, 35 hours of working week, discounts for retail and gym membership, a profit-sharing scheme, life insurance, employee of the month awards, length of service recognition, and much more.

• 30 days of annual leave (rising with length of service)
• a health care scheme
• 35 hours of working week
• discounts for retail and gym membership
• a profit-sharing scheme
• life insurance
• employee of the month awards
• length of service recognition
• and much more.

Itec operates as an equal opportunity's employer, we welcome applicants from all backgrounds and ensure equal opportunities inclusive of gender, ethnicity, disability, or other protected characteristics.

If you're passionate about developing others and making a difference, we'd love to hear from you!