Marketing Art Lead

Zynga; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Lead Marketing Artist, where creativity meets innovation! You'll play a vital role in promoting mobile games through stunning visual communications. Collaborate with a talented marketing team to design eye-catching static and motion graphics that engage players worldwide. Your expertise in animation and graphic design will help shape the creative direction and elevate the gaming experience. If you're passionate about gaming and have a knack for visual storytelling, this is your chance to make an impact in a dynamic environment that values creativity and collaboration. Bring your portfolio and join us in crafting unforgettable gaming experiences!

Qualifications

• 5+ years of experience in a similar role, especially with mobile games.
• Expertise in motion graphics and animation, with a strong portfolio.

Responsibilities

• Design high-quality visual assets for marketing campaigns.
• Collaborate with the marketing team to align on creative strategies.
• Mentor junior designers and support project management.

Skills

Motion Graphics

Animation Skills

Graphic Design

Communication Skills

Project Management

Education

Bachelor's Degree in Design or related field

Tools

Photoshop

After Effects

Illustrator

Unity

Job description

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

As a Lead Marketing Artist, you will play a significant role in promoting Zynga mobile games. You will work closely with our marketing creative team to produce visual communications that showcase the exciting features of upcoming games, as well as live features and events of current titles. This responsibility requires an ability to execute against a broad range of tasks across all areas of the game’s portfolio, from creating promotional images & motion graphics to helping edit 2D animation.

You will also engage with our UA team and relevant stakeholders to ensure our team meets its objectives and KPIs on a weekly, monthly, and quarterly basis. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy. You’ll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.

Requirements

• Support UA and marketing strategies by designing high-quality visual static and motion assets that capture attention, communicate effectively, and drive audience engagement.
• Stay up to date with design trends, tools, and best practices; introduce, encourage, and champion innovative ideas to the team.
• Ability to lead and work on multiple projects simultaneously to deliver on the organization’s creative goals; adapt quickly to changing project priorities.
• Build strong communication within the art team to effectively deliver on the creative tasks.
• Work closely with the Marketing Art Lead to align on creative strategy to help guide ideation and production.
• Be proactive and intuitive, ensuring the team is always driving forward in an efficient and positive way.
• Mentor and guide more junior designers.

What do you need from me?

• At least 5 years experience in a similar role.
• Experience working with casual mobile games.
• Expert motion graphics and animation skills.
• Highly proficient using Photoshop, After Effects, and Illustrator.
• Experience working on live projects or products.
• UA/digital marketing knowledge is desirable but not essential.
• 3D software & Unity knowledge is desirable but not essential.
• A portfolio of recent work demonstrating your skill and breadth of experience.

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process.