Marketing Apprenticeship - Level 4

Caterpillar Financial Services Corporation; Wimborne Minster; On-site; GBP 16,000 - 25,000; Full time

Job summary

Join a forward-thinking company as an apprentice in the Sales and Marketing team. This unique opportunity offers hands-on experience while you learn from industry leaders, gaining valuable skills in marketing coordination, campaign planning, and stakeholder engagement. With a competitive salary, comprehensive training, and a supportive culture that values diversity and inclusion, you will be well-equipped to thrive in the dynamic world of marketing. This apprenticeship not only provides real-life experience but also leads to a nationally recognized qualification, setting you on a path to success in your career. Embrace the chance to make a difference and grow with a company committed to building a better world.

Benefits

Competitive salary

25 days annual leave

5% annual bonus

Flexible benefits

Share scheme

Pension scheme

Flexible working opportunities

Family-friendly policies

Qualifications

• GCSEs in Maths and English at Grade 4 (C) or above required.
• Apprentices will learn marketing coordination and campaign planning.

Responsibilities

• Support dealer efforts, train customers, and sell products.
• Coordinate marketing campaigns and manage production of materials.

Skills

Marketing Coordination

Campaign Planning

Content Creation

Stakeholder Engagement

Project Management

Data Analysis

Digital Marketing

Communication Skills

Education

GCSEs in Maths and English

Tools

CRM Software

Digital/Web Analytics

Job description

Career Area:

Operations

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

One Company, Limitless Opportunities

Caterpillar Marine Power UK Ltd is located on the outskirts of Wimborne on the Ferndown and Uddens Business Improvement District. Positioned centrally along the south coast, it is located close to national and international transport links.

With approximately 115 members of staff, there is a long and distinguished history spanning over 50 years of manufacturing marine propulsion and auxiliary engines under the Cat and Perkins Marine brands. Genset packages ranging from 1.5 litre to 7.1 litre and 7.1 litre propulsion engines are produced at the Wimborne site.

The facility can boast a wealth of hugely experienced designers, engineers and technicians used to providing solutions for commercial, pleasure, and military customers. From the design, testing and building, each engine is proven before leaving the premises to ensure the best performance for the end-user.

The Apprenticeship

An apprenticeship is a paid job where the employee learns and gains valuable, real-life experiences.

We are looking for an apprentice to join our Sales and Marketing team located at our Wimborne facility (BH21 7PW).

Collaborating with virtually every part of our business, our Sales and Marketing team are the doers that support dealer efforts, train customers, sell products, and launch campaigns. They also gain an end-to-end understanding of our business, as well as the industry knowledge that’s always in demand.

Apprentices will spend at least 20% of their working hours completing off the job training leading to a nationally recognised qualification through the Level 4 Marketing Executive apprenticeship standard.

In collaboration with our partnered training provider, CIM-accredited programmes and dedicated mentorship, our 15 Month apprenticeship scheme will enable you to grow and develop your capabilities. You will have access to:

• A Dedicated Tutor available daily for guidance.
• 1:1 Mentoring Calls (minimum of 4 hours/month) to translate learnings into practical application at Caterpillar.
• Monthly Workshops (virtual or in-person) to deepen your understanding of marketing strategies.
• A Virtual Training Platform offering interactive resources, including e-learning, podcasts, and past assignments to make learning engaging and convenient.

Our apprentices will earn a competitive salary package, starting at c.£16,222.50 per year, you will be working 39 hours per week, ½ day on a Friday (split between college and on site) receiving 25 days annual leave, plus bank holidays and have access to a 5% annual bonus, flexible benefits, a share scheme, a pension scheme, flexible working opportunities and family-friendly policies.

Skills an apprentice will learn

• Coordinate and maintain key marketing channels (both digital and offline)
• Plan and deliver tactical campaigns against SMART (Specific, Measurable, Achievable, Realistic, Time-bound) objectives
• Manage the production and distribution of marketing materials, e.g. digital, print and video content as appropriate
• Produce a wide range of creative and effective communications, including ability to write and proofread clear and innovative copy, project briefs, and give confident presentations
• Able to engage and collaborate with a wide range of clients/stakeholders, across departments internally and with clients/suppliers externally to support marketing outcomes as required
• Use good project and time management to deliver projects/tasks/events as appropriate, effectively. Including the ability to divide time effectively between reporting, planning and delivery
• Coordinate several marketing campaigns/projects/events to agreed deadlines
• Effectively liaise with, and manage, internal and external stakeholders including suppliers to deliver required outcomes
• Monitor project budgets within their scope of work using appropriate systems and controls
• Evaluate the effectiveness of marketing campaigns by choosing the appropriate digital and offline data sources
• Assimilate and analyse data and information from a range of sources to support marketing activities
• Evaluate data and research findings to derive insights to support improvements to future campaigns
• Effectively use appropriate business systems and software to deliver marketing outcomes efficiently, for example to analyse data, produce reports and deliver copy
• Use appropriate technologies to deliver marketing outcomes e.g. digital/web analytics, social media, CRM

Entry Requirement

• GCSEs: Maths and English GCSEs at Grade 4 (C) or above.

NOTE: Equivalent academic qualifications to the above requirements welcome.

Our Culture

There's more to work at Caterpillar than just the work itself. We hire smart, friendly people and it shows in our culture. We hold ourselves to high standards and make sure our values of integrity, excellence, teamwork commitment and sustainability come to life in the way we work.

We believe diversity and inclusion are fundamental to innovation. We respect and value people with different opinions, experiences and backgrounds and believe that by working together, we can produce better results than any of us can achieve alone. Caterpillar is an equal opportunity employer, and we welcome applicants from diverse backgrounds.

Our Sustainability Commitment

Caterpillar has a long-standing commitment to sustainability, one of our five Values in Action. It is part of who we are and what we do. We actively lead sustainable green initiatives to preserve the environment, help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.

Recruitment Timeline

• Go Live: January 17, 2025
• Closing Date: March 16, 2025
• Interview and Assessment Centre Date (in-person): April 17, 2025
• Employment Start Date: TBC June/July, 2025

The panel cannot make assumptions when shortlisting therefore please demonstrate your skills and experience on your application relevant to the criteria outlined.

Pending the number of applications, the criteria for the position may be enhanced to facilitate shortlisting.

NOTE: Only apply for a maximum of two apprenticeship schemes. You may be given the opportunity of being considered for other schemes at a later stage.

Recruitment Process

• Stage one – Online Application: The first stage of the process is to complete the online application; this must be done before the closing date of the role that you're applying for. Once we reach the close date, we will begin reviewing all our applications, this may take a little while and we will contact you as soon as possible to let you know if you have been successful in moving forward to the next stage.
• Stage two – Assessment Centre: The half day assessment centre (i.e. interview) will look at a range of behaviours such as teamwork, decision-making, communication, and problem-solving. Each will consist of a group exercise, an interview and a presentation. Details will vary depending on the career area/role you are applying for. We aim to make these days fun, inclusive and as relaxed as possible.
• Stage three – Offer: After the assessment centre, the Caterpillar team will review the feedback and extend offers to our chosen candidates, we aim to do this as quickly as possible.

We hold an Engagement Day for all new apprentices to provide you with an opportunity to meet fellow new starters across the facility before your employment start date.

We look forward to receiving your application to join Caterpillar. If you have a question, please do not hesitate to get in touch with the team on [e-mail].

Posting Dates:

January 17, 2025 - March 16, 2025

Caterpillar is an Equal Opportunity Employer (EEO).

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