Marketing and Social Media Specialist

Emerald Tree & Shrub Care; West Yorkshire; Hybrid; USD 40,000 - 60,000; Full time

Job description

Job Opportunity: Social Media Expert at The Emerald Tree & Shrub Care Company

The Emerald Tree & Shrub Care Company is looking for a dynamic Social Media Expert to join our team! We are a service-based business where client referrals are key to our success. We need someone who can:

• Promote our business through engaging client referrals and reviews.
• Create and share timely tips, videos, and content that showcases our expertise in tree and shrub care and lawn care.
• Cross-market to support recruitment efforts and boost employee engagement.
• Update our webpage with fresh content to keep our clients informed and engaged.
• Send out email blasts and manage client communications to keep our community connected.

If you’re creative, passionate about client engagement, and ready to help us grow through the power of social media, we want to hear from you!

Location: Flexible (Remote and In-Office), with a minimum of 1 day per week in the office preferably Tuesday or Thursday.

Job Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. The ideal candidate will have a passion for storytelling, a keen eye for photography, and a strong understanding of digital marketing strategies. This role combines creativity with community engagement to promote our services and values across various platforms.

Key Responsibilities:

• Social Media Content Creation:
  • Capture photos and videos on-site at job locations to share the transformation and beauty of our work.
  • Create and schedule engaging posts on Facebook, Instagram, LinkedIn, TikTok, and Twitter. Content should focus on daily, seasonal, and weekly activities, highlighting the expertise and dedication of our team.
  • Highlight employees in their roles, recognizing their contributions and fostering a sense of community.
  • Showcase customer properties and efforts, emphasizing the care and attention we provide in maintaining these spaces.
  • Promote customer testimonials and manage a process for gathering and showcasing reviews across platforms.
• Community Engagement:
  • Engage with clients online, encouraging feedback, answering inquiries, and fostering a two-way conversation.
  • Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
  • Develop content that communicates why Emerald Tree & Shrub Care is a great place to work, helping to attract new talent.
• Website & Content Updates:
  • Update the company website at least once a month with seasonal tips, environmental changes, and relevant updates to keep the community informed and engaged.
• Event & Community Outreach:
  • Coordinate and attend promotional events, such as fundraising events, garden clubs, libraries, and other speaking engagements.
  • Set up and manage booths at community events, representing Emerald Tree & Shrub Care and building relationships with current and potential clients.
  • Promote and foster strategic partnerships with key industry players, including landscape contractors, builders, architects, cemeteries, golf courses, and universities.

Qualifications:

• Proven experience in social media management, content creation, and digital marketing.
• Strong photography and videography skills, with the ability to capture compelling content on-site.
• Excellent communication skills, with a knack for storytelling and engaging audiences.
• Ability to work independently and as part of a team, with a willingness to be on-site and in the office as needed.
• A passion for sustainability and the environment, with a desire to promote these values through creative content.

This description encompasses the key tasks and expectations for the role while focusing on the specific needs and goals of Emerald Tree & Shrub Care. It outlines the balance between flexibility, creativity, and community engagement that will be crucial to the role's success.

Competitive Compensation - $40,000-$60,000 based on experience. Apply now by sending your resume and let’s grow together!