Marketing and Social Media Manager

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is on the lookout for a Marketing and Social Media Manager to spearhead the launch of a dynamic new brand. This role will focus on crafting creative and data-driven marketing strategies, managing vibrant social media campaigns, and engaging with target communities to enhance brand visibility. The ideal candidate will thrive in a fast-paced environment, leveraging analytics to optimize campaigns and drive engagement across multiple platforms. Join this exciting venture and play a pivotal role in shaping the brand's voice and community presence through creative content and strategic initiatives.

Qualifications

• Experience in creating data-driven marketing strategies.
• Proven ability to manage social media and influencer programs.

Responsibilities

• Develop and execute marketing strategies for brand awareness.
• Oversee social media campaigns and community engagement.

Skills

Digital Marketing

Social Media Management

SEO Content Creation

Data Analysis

Community Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Google AdWords

Social Media Platforms

Job description

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Marketing and Social Media Manager, London

Client: DEBUTE

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 22afe3222d48

Job Views: 11

Posted: 29.04.2025

Expiry Date: 13.06.2025

Job Description:

Key Responsibilities

Launching in October 2024, we are seeking a creative and dynamic individual who excels in digital to join DEBUTE as a Marketing Communications Manager. This role involves developing creative and data-driven marketing strategies, managing social media, influencer programs, and crafting SEO-friendly content across all channels.

• Lead the development and execution of data-driven marketing strategies. Define and implement medium- and long-term communication strategies (press, digital, influencer, celebrity).
• Focus on raising brand awareness for the DEBUTE launch and supporting brand development.
• Create and roll out socially-native content strategies for TikTok, Instagram, and Pinterest (to name a few).
• Utilise consumer data to drive segmentation and messaging.

Social Media:

• Oversee all social media planning, strategy, execution, and rollout.
• Execute social media campaigns, including publishing and scheduling content.
• Leverage social media capabilities, features, and trends.
• Strategise and execute Google AdWords and social media campaigns.
• Manage day-to-day relationships with the Media Agency for all paid social platforms.

Community Engagement:

• Engage with target communities through insight-led social campaigns.
• Develop and execute press and influencer programs seasonally.
• Define target celebrities, influencers, and personalities.
• Handle influencers, gifting, and PR communication.
• Assist in PR sample send-outs and sample tracking.
• Process and manage returns and exchanges.
• Collaborate on growth strategy for e-commerce and pop-up channels.
• Plan and help execute events.

Brand Global Tone of Voice:

• Create SEO-friendly product descriptions and ensure consistent website content.
• Conceptualise, write, edit, and proofread content for DEBUTE’s online and offline channels, setting the DEBUTE’s tone of voice and bringing the brand to life in creative ways.
• Create the written content for multiple weekly email campaigns.

Analytics and Budgeting:

• Oversee budgeting, campaign setup, and optimisations with the media agency.
• Build measurement studies to assess social media effectiveness.
• Collaborate with analytics to set and track monthly goals and performance metrics.
• Collaborate with production and management teams to define the scope of digital campaigns.