Marketing and Growth Lead

The Institute of Art and Ideas; Greater London; Hybrid; GBP 70,000 - 105,000; Full time

Benefits offered by this job

Pension scheme

Private healthcare insurance

Hybrid working

Cycle to Work

Company socials

Festival ticket discounts

Job summary

The Institute of Art and Ideas is seeking a senior Marketing Leader to steer digital growth across campaigns, social media, and content initiatives. You will translate data into high-impact messaging, optimize website performance, and drive subscriber loyalty while maximising revenue.

You will manage a core team, collaborate with product and editorial teams, and demonstrate a track record of growing audiences and conversions in a fast-paced, globally focused environment.

Qualifications

• Demonstrated success in driving digital growth and subscriber loyalty.
• Experience with pricing strategies and revenue growth.
• Outstanding writing and communication skills with broad marketing channels.

Responsibilities

• Lead a core marketing team of six and maintain high-quality output.
• Drive growth across campaigns, social media, and website content.
• Use data and analytics to sharpen campaigns and messaging.
• Collaborate with product, editorial, and event teams to scale revenue.

Skills

Digital marketing

Social media

Web analytics

Content creation

Data-driven marketing

Education

2:1 degree from top university

Tools

Google Analytics

SEO tools

Job description

Described by The Guardian as "the return to big thinking" and by Total Politics as "Europe's answer to TED," the IAI is a leading global ideas and education platform delivering debates, lectures, and courses from the world's foremost thinkers, scientists, artists, and policymakers. With an annual audience of hundreds of millions worldwide, the IAI is redefining how ideas are initiated and shared. Alongside its digital platform, the IAI is also responsible for the HowTheLightGetsIn festivals, the world's largest festivals of philosophy and music.

In this role you will lead a core team of six, ensuring the quality and vision of our marketing output, and driving the continued remarkable growth that we have had every year for the last decade.

To achieve this, you will need to be able to demonstrate an understanding of how to drive digital growth, how to retain and build subscriber loyalty, and how to maximise revenue with appropriate pricing. You will want to show expertise in social media, website content and design, and a detailed understanding of web analytics. You will know how to use data to sharpen campaigns, refine messaging, improve performance and spot new opportunities for growth.

The successful candidate will also be an outstanding communicator. Exceptional writing skills are essential, as is knowledge of more traditional forms of marketing including press and hard copy promotional material. It would be an advantage to have developed and launched a website and successfully driven traffic to it, in addition to improving and updating an existing site alongside digital marketing and social media campaigns.

Above all, you should be able to point to hard, demonstrable evidence of driving growth in a previous role - whether that is revenue, traffic, conversions, subscribers, following or engagement. We want someone with the ambition, imagination and proven ability to make a real impact.

The IAI is at the leading edge of ideas in philosophy, science, politics and the arts. As result all candidates will need to show a strong academic background and a minimum 2:1 degree from a top university. You will be excited to join an organisation that has established itself as a global leader in its field and have the flair, ability and commercial drive to play a key role in taking us forward to our next stage of growth.

At the IAI, we are focused on supporting your career progression and wellbeing. In joining our team, you will be eligible for our range of benefits, including our pension scheme, private healthcare insurance cashback scheme, hybrid working, Cycle to Work, frequent company socials and biannual parties, HowTheLightGetsIn festival ticket discounts, and more!

We are proud to be an equal opportunity workplace, and actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do.