Marketing and Ecommerce Manager

Danielle Ward Recruitment; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A growing streetstyle fashion company is seeking a Marketing and Ecommerce Manager. This role involves owning paid media strategies, optimizing email marketing, and analyzing performance data across channels. The ideal candidate has experience in digital marketing, particularly in fashion, and possesses strong analytical skills. This opportunity is based in North West, with a dynamic and creative work environment.

Qualifications

• Experience in digital marketing, preferably in fashion or ecommerce.
• Experience using Meta Ads Manager, Klaviyo, and Google Analytics.
• Proven track record in scaling paid campaigns.

Responsibilities

• Own and execute paid media strategy across various platforms.
• Manage and optimize email marketing flows and campaigns.
• Analyze performance data to generate actionable insights.

Skills

Digital marketing

Analytical skills

Performance marketing

Communication skills

Tools

Meta Ads Manager

Klaviyo

Google Analytics

Job description

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Position:Marketing and Ecommerce Manager

Location:North West

Job Reference No:EC04

Details

Marketing and Ecommerce Manager Overview

This bold and fast-growing streetstyle fashion company are adding more brands to their portfolio, and with so much growth and creative energy in motion, they’re looking for a Marketing and Ecommerce Manager to help elevate them further.

They are looking for someone who is strategic, analytical and confident in a fast-paced environment, own performance marketing, shaping data-led campaigns, managing budgets and push growth across the brands.

Marketing and Ecommerce Manager Responsibilities

• Own and executive paid media strategy across Meta (Facebook/Instagram), TikTok Ads, Google and other relevant platforms
• Manage and optimise Klaviyo email marketing flows and campaigns for multiple brands
• Analyse performance data across channels to generate actionable insights and drive growth
• Oversee digital ad budgets with a strong focus on ROAS and CPA targets
• Collaborate with creative teams to develop high-performing ad creatives that resonate with each brand’s audience
• Contribute to backend Shopify improvements, including tracking, pixel setup, A/B testing, and conversion optimisation
• Regularly report on digital performance, providing strategic recommendations to internal stakeholders
• Stay ahead of industry trends, algorithm changes, and best practices in digital performance marketing

Marketing and Ecommerce Manager Skills and Experience

• Experience in digital marketing, beneficially in fashion or ecommerce
• Experience using Meta Ads Manager, Klaviyo and Google Analytics
• Proven track record of scaling paid social and search campaigns
• Strong communication skills and a collaborative mindset