Marketing and Digital Executive - Lincoln

TN United Kingdom; Lincoln; On-site; GBP 25,000 - 35,000; Full time

Job description

Marketing and Digital Executive - Lincoln, Lincoln

Client: Lincat

Location: Lincoln, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: d73ba35bd505

Job Views: 5

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Based in Lincoln, UK, Lincat manufactures products for cooking, holding, and food display, supplied to commercial kitchens worldwide. Products are sold in the UK and over 50 countries through a network of distributors. Lincat Ltd is part of the Middleby Corporation.

We are seeking a Marketing and Digital Executive to support the Group Marketing Manager in promoting all marketing activities.

Key responsibilities include:

1. Social Media Activity: Develop and extend social activity on platforms like Facebook, Twitter, LinkedIn, and YouTube. This involves strategy, content planning, creation, optimization, and lead generation.
2. Trend Monitoring: Stay updated on social media and industry trends to ensure relevant and engaging content.
3. Marketing Campaigns: Create campaigns including web copy, newsletters, literature, and event materials. Develop briefs for new products and collaborate with R&D, sales, and culinary teams for content creation.
4. Company Website: Assist in website development, address technical issues, and monitor analytics to optimize performance.
5. Marketing Materials Development: Produce electronic newsletters, literature, event materials, and content for various channels.
6. CRM Maintenance: Update and maintain the CRM system as needed.
7. Sales Data Analysis: Use data mining software to analyze sales data, research competitors, monitor partner websites, conduct end-user research, and develop new product ideas.
8. Support Activities: Help organize events, liaise with marketing agencies, deputize for the Marketing Manager, and perform other duties as required.

Qualifications, Knowledge, Skills, and Experience:

• CIM or marketing qualification
• Creative mindset with project ownership skills
• Enthusiasm and drive
• At least 1 year of experience in digital marketing
• Experience in social media growth strategies
• Strong copywriting skills
• Excellent communication skills
• Good knowledge of GA4, email marketing platforms (e.g., MailChimp, Campaign Monitor)
• Numeracy skills
• Planning and teamwork abilities
• Outgoing personality with relationship-building skills
• Proficiency in Microsoft Office; knowledge of Adobe Photoshop, Illustrator, InDesign, and video creation is advantageous
• Ability to learn company data systems, CRM, data mining, ERP, and marketing software