Marketing and Communications Specialist

Ford Motor Company; Basildon; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the automotive sector is seeking a Marketing & Communications Specialist to join their dynamic team at Ford Money in Basildon. The role involves leading innovative marketing projects, managing customer communications, and enhancing brand engagement. Candidates should have strong campaign execution skills, experience with CRM systems, and a collaborative spirit to drive meaningful customer connections.

Benefits

Access to training and development opportunities

Supportive culture and collaborative team

Qualifications

• Proven experience in marketing or communications.
• Excellent written and verbal communication skills.
• Familiarity with customer engagement strategies.

Responsibilities

• Develop and execute marketing and communications strategies.
• Manage end-to-end marketing campaigns across channels.
• Track campaign effectiveness using analytics.

Skills

Campaign planning

Analytical skills

Project management

Stakeholder management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Salesforce

CRM systems

Marketing automation tools

Job description

Join a small, energetic, and highly creative team at Ford Money, where we’re passionate about doing things differently in the savings space. Following our recent rebrand, we’re gearing up for exciting projects that will shape the future of our brand. As a Marketing & Communications Specialist, you’ll work across the full marketing and communications mix—owning key initiatives, collaborating with agencies, and ensuring our messaging is consistent, compelling, and customer-focused.

• Creative ownership: We encourage innovation and fresh thinking—your ideas will be heard and valued.
• Ownership & impact: Lead major projects like our Salesforce CRM migration and our loyalty platform communications strategy.
• Supportive culture: Work closely with a collaborative core team and trusted agency partners.
• Professional growth: Access to training and development opportunities including CIM courses, Salesforce training, and industry events.
• Meaningful work: Help shape how we connect with 130k+ customers to help them save.

Qualifications

The minimum requirements we seek:

• Proven experience in a broad marketing or communications role.
• Strong campaign planning and execution skills.
• Experience with CRM systems (Salesforce a plus) and customer engagement strategies.
• Understanding of PR principles and media relations.
• Excellent written and verbal communication skills with a flair for persuasive, brand-aligned messaging.
• Strong analytical skills and comfort with performance data and dashboards.
• Solid project management and organisational abilities.
• Familiarity with marketing automation tools and ESPs.
• Resilience and proactivity in navigating a corporate environment.
• Strong stakeholder management and influencing skills.

Our preferred requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Additional Information:

The Company is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of race, religion or belief, sex, marriage and civil partnership, pregnancy and maternity, age, sexual orientation, gender reassignment or disability

This position is based in Dunton, and it is expected the successful candidate will be able to attend the Dunton office for typically 4 days a week and remain flexible on the days they are required to attend the office according to business requirements.

As part of our pre-employment checks process, successful candidates will be required to undergo a criminal record check. This will be conducted in line with the Rehabilitation of Offenders Act 1974 and applied only to unspent convictions.

#LI-SN2#FordCredit

Responsibilities

• Develop & execute strategies: Contribute to marketing and communications strategies that drive engagement, loyalty, and brand growth.
• Lead customer communications: Own key initiatives including CRM migration (Salesforce), communications library, and customer touchpoint enhancements (website, app).
• Manage campaigns: Plan and execute end-to-end marketing campaigns across digital and traditional channels, with a focus on testing and optimisation.
• Support PR & brand awareness: Collaborate with our PR agency on strategy, research, and activations to boost brand visibility and credibility.
• Content & messaging: Create and manage high-quality, on-brand content across platforms. Brief and approve copy for website, email, and ad-hoc communications.
• Loyalty & rewards: Lead the communications strategy for our upcoming loyalty platform, using data to refine messaging and measure impact.
• Performance analysis: Track and report on campaign effectiveness using dashboards and manual tracking. Link communications to business outcomes.
• Cross-functional collaboration: Work with Product, Digital, Customer Service, and external agencies to ensure a seamless customer experience.
• Contribute broadly: Support social media, blog content, and other marketing channels as needed.
• Stay informed: Keep up with marketing trends, digital innovations, and savings market developments to inform strategy.