Marketing and Communications Officer

BRITISH SOCIETY FOR RHEUMATOLOGY; London; Hybrid; GBP 33,000 - 39,000; Full time

Job summary

A leading organization is seeking a proactive Marketing and Communications Professional to drive impactful digital campaigns. This role offers an opportunity to shape the voice of rheumatology, engaging effectively with the community. The successful candidate will plan, execute, and analyze marketing strategies while collaborating across departments to enhance awareness and care for rheumatic conditions.

Qualifications

• Experience in planning and implementing marketing campaigns.
• Proven ability to create digital assets and manage social media content.
• Strong skills in using analytics tools to evaluate performance.

Responsibilities

• Plan and deliver marketing campaigns to inspire and connect with the community.
• Manage content requests and create engaging copy across digital channels.
• Monitor and report on campaign performance using analytics tools.

Skills

Creativity

Content Creation

Digital Marketing

SEO

Analytics

Tools

Adobe Creative Cloud

Google Analytics

CRM systems

Job description

Directorate:Marketing, Education, Events and Membership

Reports to:Marketing and Communications Manager

Salary range:£33,457 - £38,250 per annum,depending on experience

Location:London – EC4Y 8EE (Hybrid)

Contract:Permanent, full-time (31.5 hours over 5 days)

Job Purpose

Help shape the voice of rheumatology and make a difference to people living with rheumatic conditions.

We’re looking for a creative and proactive marketing and communications professional to join BSR.

The post-holder will support the planning and implementation of marketing and digital campaigns for a wide range of BSR projects, connecting us with our community. Managed by the Marketing and Communications Manager, the role is responsible for planning and building powerful marketing emails and newsletters in Dotdigital, creating digital assets, running social media content, running paid campaigns, and providing performance reports and insights. The role also includes updating website content, advising on SEO and user experience, and using analytics to support data-driven decision-making. Whether it’s promoting an event, launching a research initiative, or raising awareness of vital issues, your work will help us reach and inspire the right audiences.

Main Responsibilities:

• Plan and deliver imaginative marketing campaigns and social media activity to support excellence in rheumatology and support better care for people with rheumatic conditions.
• Manage content requests and workflows; create and publish meaningful copy and visuals across digital channels.
• Build and schedule email campaigns and newsletters, using audience segmentation, automation, and testing to improve engagement.
• Maintain and update website content, ensuring strong user experience and search engine visibility (SEO).
• Turn data into direction: Monitor and report on campaign and social media performance using analytics tools; provide insights to inform strategy.
• Design or coordinate creation of marketing assets, ensuring alignment with brand guidelines.
• Support lead generation initiatives and contribute to cross-functional projects with marketing expertise.
• Write and edit content with purpose, across formats including blogs, newsletters, reports.
• Stay informed on competitor activity and sector trends to inform campaign planning and innovation.
• Collaborate with colleagues to support the organisation’s wider communications and engagement objectives

General:

• Flexibility, proactive approach to work and willingness to take on occasional duties deemed reasonable for the role and circumstances.
• Occasional travel and ability to work out of normal office hours when necessary is expected including attendance and overnight stays at BSR conferences and events

Person Specification:

1. Scheduling and writing content including briefs for agencies
2. Creating assets for digital channels using design programmes such as Adobe Creative Cloud
3. Planning and building newsletters and email marketing automations
4. Supporting SEO through keyword research, content optimisation, and link strategies
5. Using analytics tools (e.g., Google Analytics, social media insights) to evaluate campaign performance
6. Supporting paid social media campaigns or advertising activity
7. Working with a CRM system to segment audiences or support campaign planning
8. Competency with website CMS management and understanding of UX/UI best practice
9. Lead generation techniques and programmes desirable
10. Strong ability to work with multiple deadlines and adapt to changes

Inclusion and diversity statement

BSR is committed to encouraging inclusion, equality and diversity among our workforce, and eliminating unlawful discrimination, harassment and victimisation by complying with the Equality Act 2010.

We want a working environment free of all of the above, where individual differences and the contributions of all staff are recognised and valued. To do this, we will proactively tackle discrimination and disadvantage and ensure that no individual or group is directly or indirectly discriminated against for any reason. We expect all BSR employees to champion and live our values through their work at every opportunity.