Marketing and Communications Officer

International Schools Today; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

Francis Holland School is seeking a Marketing & Communications Officer to lead marketing, communications and events across Francis Holland Sloane Square and Francis Holland Prep, in collaboration with the Head of Admissions.

You will manage content across digital and print channels, oversee websites and social media, and support pupil recruitment and community engagement with pupils, parents and staff.

Qualifications

• Marketing experience with evidence of content creation and campaigns.
• Experience with social media platforms (Instagram/LinkedIn) and digital marketing.
• Strong writing, editing and storytelling skills with attention to data protection.

Responsibilities

• Deliver day-to-day school marketing and communications across digital, print and internal channels.
• Create and curate content showcasing school life, achievements, values and pupil voice.
• Manage and maintain school websites, directories, social media channels and newsletters.
• Plan, promote and support key admissions and stakeholder events.

Skills

Social media management

Written & verbal communication

Attention to detail

Team collaboration

Creative, proactive

Tools

Adobe Creative Suite

Canva

WordPress

Google Analytics

SEO / PPC knowledge

Job description

The Marketing & Communications Officer will lead the delivery of marketing, communications and events activity for Francis Holland Sloane Square and Francis Holland Prep, working closely with our FHP Head of Admissions (with Marketing). Working closely with school leadership, staff, pupils and the wider Trust Marketing Team, the postholder will enhance the schools’ reputation, support pupil recruitment and retention and ensure engaging, consistent communication with key audiences including current and prospective parents, pupils, staff, alumni and the wider community.

Key Responsibilities

Marketing & Communications

• Deliver day-to-day school marketing and communications activity across digital, print and internal channels.
• Create and curate compelling content that showcases school life, achievements, values and pupil voice.
• Manage and maintain school websites, external directories, social media channels and newsletters, ensuring content is current, engaging and on brand.
• Other marketing tasks, e.g. competitor research, merchandise, administrative tasks.

Content & Brand Management

• Produce and coordinate marketing materials, publications, stories, photography and video content (working with our Digital Marketing Executive, Graphic Designer and Head of Admissions (with Marketing)).
• Support press opportunities, awards submissions and promotional campaigns.
• Ensure consistent application of school brand guidelines across all communications and materials.
• Ensure photo, video and digital marketing activity complies with data protection/GDPR and parental photo consent requirements.

Events

• Plan, promote and support key school events, including admissions, community and celebratory events.
• Coordinate event communications, photography, videography and post event follow-up.
• Represent the schools at selected admissions and stakeholder events.

Admissions & Recruitment Support

• Work closely with our Senior Marketing Manager (Admissions) and Admissions Teams to support pupil recruitment activity and the prospective parent journey.
• Develop marketing content and campaigns that strengthen awareness, enquiry generation and conversion.
• Support the positive end-to-end journey for prospective parents and girls, building compelling ‘stories’ along the way.

Stakeholder & Community Relations

• Build positive relationships with key stakeholders: feeder schools, senior schools, teaching and support staff, current and prospective parents.
• Champion and celebrate pupil and staff achievements through effective storytelling and communications.

Person Specification

• Previous marketing experience.
• Understanding and experience of different social media platforms (particularly Instagram and LinkedIn).
• Excellent attention to detail.
• Strong written and verbal communication skills.
• High ethical standards and integrity.
• Enthusiastic and willing to learn.
• Creative, proactive, self-motivated and reliable.
• A team player with a collaborative, flexible, can-do attitude.
• Flexibility to support occasional early morning, evening and weekend events, as required during term-time.
• Experience working in the education sector.
• Experience using Adobe Creative Suite (InDesign, Photoshop, Lightroom, Premiere Pro, Acrobat) and Canva.
• Knowledge of OpenApply/ alternative schools’ admissions software.
• Understanding of SEO, PPC, Google Analytics website development and digital marketing.
• Experience using WordPress or other CMS platforms.

Applications Close: 28th September 2026

Longlist: 1st or 2nd October

Shortlist: Latter half of w/c 5th October