Marketing and Communication Officer

South West Yorkshire Partnership NHS Trust; Wakefield; Presencial; GBP 30.000 - 37.000; Jornada completa

Descripción de la vacante

South West Yorkshire Partnership NHS Trust is seeking a Marketing and Communication Officer to lead on internal and external communications with a focus on digital channels. You will create engaging content for the intranet, website, podcasts, films and social media, advising staff on communications and handling media relations.

You will work across mental health, learning disability, community and wellbeing services, developing stories that raise awareness and counter stigma while supporting

Formación

• Educated to degree level or substantial experience in a communications role.
• Degree in PR, journalism, English or communications.
• Proven ability to write clear, coherent copy for diverse audiences.
• Experience in public sector communications and media handling.

Responsabilidades

• Support delivery of Trusts' communication strategies across internal and external channels.
• Produce high quality digital content for intranet, website, social media.
• Develop content for publications, events and campaigns.
• Monitor media and provide monthly analysis.
• Liaise with staff, partners and service users to share stories.

Conocimientos

Interpersonal skills

Copywriting

Media relations

Project management

Stakeholder engagement

Confidentiality handling

Educación

Degree in PR/journalism/English or communications

Herramientas

Microsoft SharePoint

WordPress

Descripción del empleo

South West Yorkshire Partnership NHS Trust

Marketing and Communication Officer

The closing date is 28 October 2026

Asa marketing and communications officer you will be joining a multi-skilled and award-winningteam who are focused on providing strong people-focused communication.

Youwill play a lead role in developing and delivering communications acrossinternal and external platforms, with a specific focus on digitalcommunications (including web, intranet, podcasts, films, social media).

Therole will require an ability to produce complex and sensitive information tomultiple audiences including all levels of staff, public, patients,stakeholders and partners.

Youwill help us to provide comprehensive specialist communications support, working with our mental health,learning disability, community, wellbeing and forensic services, and ourhealth, care and community partners.

Youwill be responsible for producing high quality content for digitalcommunications platforms and materials for publication; providing advice tostaff on communications issues; reputation management, and media relations.

Skilled Worker visa sponsorship is only available for experienced applicants if they qualify for a higher Band 5 salary of £33,400.

All employees of the Trust are strongly encouraged to have their up-to-date flu vaccination to protect staff and patients.

Main duties of the job

You'll providespecialist marketing, communications and engagement support to our mentalhealth, learning disability, community and wellbeing services and our corporateteams.

You'll provide support in all aspects ofmarketing, communication and engagement; through our internal, external and digitalchannels.

You'll proactively seek out good news acrossthe Trust and work with staff at all levels to celebrate achievement andsuccess.

You'll work collaboratively with staff, peoplewho use services and their carers to share lived experiences, increasing publicconfidence and awareness of our services.

The role will involve content creation anddetermining where this should be placed for maximum benefit and impact.

You'll be a champion of online and digitalcommunications producing high quality content for channels such as theintranet, website and social media.

You'll work collaboratively with othermembers of the communications team to jointly deliver projects.

We are aware that an increasingnumber of applicants are using AI technology to generate responses on NHS Jobapplication forms. We strongly discourage this and will conduct a thoroughscreening process before selecting candidates to progress to the next stage. Ifyou are using AI to enhance your application, please disclose this in your NHSJobs application form.

About us

Weare a specialist NHS Foundation Trust that provides community, mental healthand learning disability services for the people of Barnsley, Calderdale,Kirklees and Wakefield. We also provide low and medium secure services and arethe lead for the west Yorkshire secure provider collaborative.

Our mission isto help people reach their potential and live well in their communities, we do thisby providing high-quality care in the right place at the right time. We employstaff in both clinical and non-clinical services who work hard to make adifference to the lives of service users, families and carers.

We encourageand welcome applications from all protected characteristic groups, we valuediversity and want our workforce to be reflective of our communities.

Beinga foundation Trust means were accountable to ourmembers, who can have a say in how were run. Around 14,300 local people(including staff) are members of our Trust.

Joinus and you will be one of over 4,500 staff committed to supporting and improvingthe mental, physical and social needs of the thousands of people we meet andhelp each year.

Weare committedto safeguarding and promoting the welfare of children, young people andvulnerable adults and expects all colleagues and volunteers to share thiscommitment.

Job responsibilities

JOB SUMMARY

This job description is an outline of the main duties of the post. The postholder will be required to undertake other duties commensurate with the grade as directed. The content of this post will be reviewed in consultation with the postholder when necessary and in line with the service developments.

The post holder will be an integral part of the communications team, supporting the delivery of the Trusts communication strategies, in a varied and diverse role.

The post holder will play a key role in delivering effective internal and external communications using a variety of methods. This will include producing publications that are reflective of the Trusts services and current issues, the production of timely web based information, social media messages, weekly updates, corporate documents and service user information, as well as assisting in event and campaign management.

The post holder will be responsible for raising the profile of the Trust, promoting the positive achievements across all Trust services, and reinforcing an anti-stigma message regarding mental health and learning disability issues. They will work proactively with the media and monitor the effectiveness of this work through monthly media analysis.

The post holder will be expected to develop a broad range of skills and knowledge to enable optimal performance in the role.

KEY RESULT AREAS

• Play a key role in the production of information for service users, carers, members of the public, staff and other key stakeholders. This will include agreeing content, generating ideas for stories, producing clear, engaging copy from a range of sources.
• Support staff in the Trusts Business Delivery Units (clinical services) and in support functions in communicating their key agendas.
• Contribute proactively to the on-going development of the Trusts website and intranet site providing accurate and timely information for staff, members, service users, carers and the public through the use of content management software. This will include monitoring existing online copy and reviewing as necessary, linking to social media as appropriate.
• Support the ongoing development of the Trust's online profile including our presence on social networking sites such as Twitter, Facebook, LinkedIn and YouTube; provide content such as case studies and news stories for all of the Trust's digital platforms.
• Collate a weekly email brief for staff, highlighting key news and information from across the organisation, tailoring the information and communicating it in the most effective way.
• Support and encourage staff, service users and carers to share their stories and news through internal and external communication channels, researching and producing stories that maximise potential for coverage and conform to house guidelines.
• Support key Trust initiatives such as Creative Minds, Transformation and Values into Excellence.
• Develop and maintain positive relations with local, regional and specialist media, to raise the profile of the Trust and its services, highlight achievements and promote and encourage understanding of Trust services including mental health and learning disability issues. Deal with follow-up calls to proactive media stories, including requests for interviews and photos, ensuring deadlines are met.
• Provide design studio staff with verbal and written briefs for photographic shoots, ensuring that appropriate consent issues are adhered to. On occasion, take digital photographs for internal and external use and upload and correctly tag them in the internal photo library.
• Support, as appropriate, the production of a range of high quality corporate documents and literature. This includes proof reading to ensure Trust material is of a consistently high quality and conforms to house guidelines, working with staff on amendments.
• Support the production of high quality information for service users and carers on Trust services and health conditions
• Liaise, as appropriate, with communications colleagues in partner organisations to ensure consistent messages.
• Provide a cuttings service for the Trust, to monitor positive and negative media coverage of Trust services. Produce a monthly media analysis that includes benchmarking against other local organisations.
• Support staff, service users and carers in entering awards, by promoting awards, assisting in the completion of entries and providing advice on categories and formats.
• Assist in the organisation of specific events such as official openings, staff events, members events and health promotion campaigns.
• Contribute to specific projects as required.

Trust Values:

The Trust is committed to ensuring the highest standards of care and treatment and expects that all staff treat people e.g, service users, their carers, relatives, friends, colleagues, visitors etc, with dignity and respect at all time. The post holder must at all times act in accordance with the Trusts Values:

We put the person first and in the centre

We know that families and carers matter

We are respectful, honest, open and transparent

We improve and aim to be outstanding

We are relevant today and ready for tomorrow

Safeguarding:

Report any concerns regarding the safety or wellbeing of children, adults service users, members of their families etc, in accordance with Trust Policy.

Prevent and respond appropriately to abuse and understand own role in this by undertaking Safeguarding training.

Trust policies and commitments to be read in line with the relevant Trust Policy:

All staff employed by the Trust must comply with the Trusts policies and procedures, undertake appropriate training required for their role and commit to:

ensure they are aware of the Whistleblowing Policy and how they raise concerns;

maintain confidentiality, in line with the Trusts Confidentiality Policy and Code of Conduct;

understand their personal responsibilities with regards to data quality for any information which they create, use or process in accordance with the General Data Protection Regulation (GDPR), The Data Protection Act 2018 (DPA) and Trust Data Protection Policy;

comply with the provisions of The Trusts Health and Safety Policy and Protocol. Ensuring their own safety and that of colleagues, service users and visitors. Know the action to be taken in the event of a fire and must undertake fire training annually;

receive supervision in line with the Trusts Supervision Policy and an annual Appraisal in line with the Trusts Appraisal Policy, during which mandatory, role specific and personal development needs should be identified and agreed;

understand their responsibilities under the Trusts Equal Opportunities in Employment Policy and ensure that they adhere to the provisions of the policy;

recognise, respect and support the equality diversity of staff, colleagues, service users, carers and the public. Contribute to a working environment which promotes and responds positively to difference and diversity;

ensure they carry out their duty to safeguard and promote the welfare of children and young people under the age of 18 years, as issued under Section 11 of The Children Act 2004, by being familiar with and adhering to Trust safeguarding policies and participating in relevant training;

comply with their professional responsibilities to develop their practice and deliver care through a Clinical Governance framework (i.e. CPD, Audit, Supervision);

demonstrate, through practice and practical understanding, the importance of the continual development of individual, team and service wide quality improvement;

abide by relevant codes of professional practice, with the organisation taking action when codes of conduct are breached;

work flexibly to meet the needs of the service/organisation, whilst working within a culture of progressive employment practices and commitment to the Investors in People (IiP) Standards.

adhere to the Trusts smoke free policies, which prohibits smoking anywhere on Trust grounds;

being socially responsible by complying with measures that support the Trust in reducing or offsetting our environmental impact;

Identify and report risks, hazards, incidents, accidents and near misses promptly;

In addition to the Trusts own responsibilities under the Health and Social Care Act 2008, Code of Practice on the prevention and control of infections and related guidance, for your safety, ALL staff (and contractors) are responsible for ensuring their work adheres to this Code in the delivery of safe patient care.

This job description is an outline of the main duties of the post. The postholder will be required to undertake other duties commensurate with the band as directed. The content of this post will be reviewed in consultation with the postholder when necessary and in line with the service developments.

For full details of the role please see the supporting documents attached.

Person Specification

Training

• Commitment to continually update professional practice.

Personal Attributes

• Ability to travel across the Trust as appropriate to the role.

Qualifications

• Educated to degree level OR substantial experience in a communications role.
• Degree in related discipline Eg PR, journalism, English or communications.

Experience

• Demonstrable experience in communications role.
• Evidenced experience of writing clear and coherent copy for a variety of audiences.
• Experience of interpreting complex material into a format relevant for difference audiences.
• An understanding of media demands and motivations.
• Experience of public sector communications.
• Experience of proof reading.
• Experience of providing online copy.
• Experience of managing multiple projects.
• Experience of Microsoft SharePoint and WordPress.

Physical Attributes

• Ability to undertake the duties and demands of the post. A satisfactory sickness record over the previous 2 years (subject to the need to act with fairness and equality of opportunity, particularly where the sickness is related to a disability and/or pregnancy).
• Team player.

Special Knowledge/Skills

• Excellent interpersonal skills.;
• Ability to work flexibly, using own initiative to produce accurate work, with competing priorities including urgent arising issues.
• Ability to manage own time and prioritise workload.
• Ability to talk to a wide range of people for example service users, carers, staff, members, colleagues in partner organisations.
• Ability to handle sensitive communications issues and ensure confidentiality.
• A proactive approach, with the ability to generate new ideas and carry them forward.
• Ability to update web and intranet pages.
• Understanding of working in an environment influenced by political and social agendas.
• An understanding of health and wellbeing issues.

Employer name

South West Yorkshire Partnership NHS Trust