Marketing and Business Development Executive

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Marketing and Business Development Executive

Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent
Date posted:

A leading international law firm is recruiting for a Marketing and Business Development Executive to join their team. The role will support the Intellectual Property & Technology department and will involve working closely with the Business Development Manager, having exposure to all areas of the marketing mix. The ideal candidate will come from a professional services background and will have an interest in the sector group.

The Responsibilities:

• Coordinate activities to support business and BD plans for sectors and practice groups.
• Lead or support profile-raising activities such as events, directories, award submissions, sponsorships, and digital content.
• Ensure marketing efforts align with the firm’s strategic objectives and adhere to brand guidelines.
• Aid partners and lawyers in presenting legal solutions to key clients.
• Assist with pitches and ensure consistent messaging across capability statements and pitching materials.
• Collaborate with marketing managers to share BD strategies and messaging for cohesive market tactics.
• Support the implementation of marketing plans and manage sector-specific intranet sites.
• Maintain up-to-date sector credentials and content for compelling sales messages, with potential for additional duties.

The Candidate:

• Will have at least 2 years’ experience of working in a similar role within the professional services sector.
• Strong commercial awareness, project management skills, and attention to detail in delivering Marketing & BD campaigns.
• Knowledge of professional marketing, sales, and pitch processes in the legal sector, with an understanding of sector-specific strategies.
• Proficient in IT (Excel, Word, Outlook) with a preference for CRM system experience, and ideally holding a Marketing degree or CIM Professional Certificate.