Marketing Analytics Technical Lead

Informa Festivals; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

A leading marketing analytics firm in London is looking for a Marketing Analytics Technical Lead to drive the evolution of marketing analytics. The ideal candidate will have strong expertise in marketing analytics and data science, be experienced in predictive modeling, attribution models, and A/B testing methodologies. The firm offers a rewarding work environment with flexible schedules and ample career development opportunities.

Benefits

Flexible working

Generous leave

Private medical cover

Wellbeing support

Career development opportunities

Qualifications

• Strong expertise in marketing analytics or data science.
• Deep knowledge of marketing mix modeling, multi-touch attribution, A/B testing, SQL, and Power BI.
• Experience with Google Cloud Platform.

Responsibilities

• Lead predictive modeling and forecasting to improve marketing strategies.
• Design and implement attribution models across marketing channels.
• Drive experimentation through A/B testing and optimization.
• Develop marketing mix models using Google's Meridian.
• Advise on emerging analytics trends and best practices.

Skills

Marketing analytics expertise

Data science

Marketing mix modeling (MMM)

Multi-touch attribution (MTA)

A/B testing methodologies

SQL

Power BI

Google Cloud Platform

Education

Bachelor's or Master's degree in Data Science, Statistics, Economics, or related fields

Job description

Marketing Analytics Technical Lead, London

Client: Informa Festivals

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 00643a4e5a32

Job Views: 6

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description

We are seeking a skilled Marketing Analytics Technical Lead to drive the evolution of marketing analytics at Informa Festivals. You will develop advanced models and frameworks to transform marketing decision-making, enhance customer understanding, and maximize marketing effectiveness.

Your Responsibilities

• Lead predictive modeling and forecasting to improve marketing strategies
• Design and implement attribution models across marketing channels
• Drive experimentation through A/B testing and optimization
• Develop marketing mix models using Google's Meridian
• Advise on emerging analytics trends and best practices

Your Daily Tasks

Collaborate with marketing leaders, data teams, and finance stakeholders to:

• Build and refine attribution models
• Create predictive insights for decision-making
• Implement testing frameworks
• Translate complex data into actionable recommendations

Qualifications

Required Skills and Experience

• Strong expertise in marketing analytics or data science
• Deep knowledge of:
• Marketing mix modeling (MMM)
• Multi-touch attribution (MTA)
• A/B testing methodologies
• SQL and Power BI
• Google Cloud Platform

Bachelor's or Master's degree in Data Science, Statistics, Economics, or related fields

Success Metrics

• Deliver insights that improve marketing decisions
• Successfully implement advanced analytics frameworks
• Demonstrate improvements in marketing ROI
• Gain stakeholder buy-in for data-driven strategies

Additional Information

At Informa, we offer a rewarding and inclusive environment with benefits such as flexible working, a supportive community, career development opportunities, generous leave, private medical cover, share schemes, wellbeing support, recognition programs, and global collaboration. We value energy and ambition and welcome applicants who are eager to contribute and grow with us. We are an Equal Opportunities Employer committed to diversity and inclusion.

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