Marketing Analytics Analyst II

SIG SAUER, Inc.; Portsmouth; Remote; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a Marketing Analytics Analyst II to drive data-informed decisions and optimize marketing campaigns across digital platforms. In this role, you will develop analytics strategies, manage data from various sources, and create insightful reports to enhance campaign performance. Join a company renowned for its quality and commitment to excellence, where your analytical skills will contribute to impactful marketing strategies. If you have a passion for data and a background in marketing analytics, this opportunity is perfect for you!

Qualifications

• 3+ years of experience in marketing analytics or similar role.
• Strong analytical and communication skills are essential.

Responsibilities

• Develop analytics strategies for multi-channel marketing campaigns.
• Manage and analyze data from Google Analytics and social media.

Skills

Google Analytics

Data Visualization

Analytical Skills

Communication Skills

Problem-Solving Skills

Marketing Automation

SQL

Python

A/B Testing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Analytics

Bachelor's degree in Statistics

Tools

Google Tag Manager

Tableau

Power BI

Job description

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Remote

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. With over 250 years of history, SIG SAUER combines American ingenuity, German engineering, and Swiss precision. It is renowned for quality and innovation, serving the U.S. Military, global defense, law enforcement, and civilians. The company also offers elite firearms instruction at the SIG SAUER Academy. Headquartered in Newington, NH, with over 3,400 employees across multiple locations, SIG SAUER is a certified Great Place to Work. More info at: www.sigsauer.com

Position Summary

The Marketing Analytics Analyst II will analyze and optimize marketing campaigns across digital platforms, driving data-informed decisions and improving ROI.

Job Duties and Responsibilities

• Develop and implement analytics strategies for multi-channel marketing campaigns.
• Manage and analyze data from sources like Google Analytics, paid advertising, and social media.
• Create reports and dashboards to communicate campaign performance.
• Identify trends and optimization opportunities.
• Collaborate with marketing and sales teams to align analytics with business goals.
• Design and analyze customer experience metrics, including NPS and satisfaction surveys.
• Stay updated on industry trends in marketing analytics.

Education/Experience & Skills

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• 3+ years in marketing analytics or similar role.
• Proficiency in Google Analytics, Google Tag Manager, and paid advertising platforms.
• Experience with social media tools, data visualization (Tableau, Power BI), and CX metrics.
• Strong analytical, communication, and problem-solving skills.
• Experience with marketing automation, SQL, Python, and A/B testing.
• Knowledge of the firearms industry and regulations is a plus.

Working Conditions

• Sitting at a desk, using a computer, performing repetitive tasks.
• Ability to lift up to 25 pounds and wear PPE as required.
• Compliance with safety and security policies.

Qualified applicants will be considered without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected characteristics.

Equal Opportunity Employer