Marketing Analyst – HubSpot SME

The Scale Up Collective; Orpington; Hybrid; GBP 28,000 - 31,000; Full time

Job summary

A mutual society seeks a Marketing Analyst specializing in HubSpot to drive commercial growth through data analysis and campaign management. This role involves optimizing the HubSpot platform and collaborating across teams to enhance customer engagement and retention. Ideal candidates will have advanced HubSpot knowledge and strong analytical skills, contributing to the society's mission of supporting public sector organizations.

Qualifications

• Expert HubSpot knowledge required.
• Strong proficiency in data analysis and advanced Excel skills.
• Demonstrated ability to design and manage marketing campaigns.

Responsibilities

• Manage all aspects of the HubSpot platform.
• Design and execute marketing and sales campaigns.
• Use data analysis to track KPIs and provide insights.

Skills

Data Analysis

HubSpot Knowledge

Campaign Management

Process Optimisation

Cross-functional Teamwork

Job description

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Founder | Talent Acquisition Director | Executive Search

Mutual Society - Member-Owned Financial Service Provider - Specialist Public Sector Support

Marketing Analyst – HubSpot SME

Location: Orpington (Hybrid, 3 days a week)

The Company

A mutual society with a unique mission: to serve and support a key public sector organisation. Established over 130 years ago, the primary goal is to provide financial products and services tailored to the needs of serving and retired police staff, and their families. Its members own the society, and their needs guide everything it does.

At its heart, the company is a close-knit team, focused on making a real difference in the lives of the people who dedicate their careers to supporting communities. It offers straightforward, easy-to-understand financial solutions, including savings, investments, and protection plans.

The Role:

The company is seeking a Marketing Analyst – HubSpot SME with extensive expertise in the HubSpot ecosystem, including Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.

This role requires advanced capabilities in these tools to proactively drive commercial growth through data analysis, automation, and optimised workflows. As the HubSpot Subject Matter Expert (SME), you will manage and optimise HubSpot CRM, leveraging its full suite of tools to boost customer acquisition, engagement, and retention across marketing, sales, and service teams.

You will take a hands-on approach to managing HubSpot, ensuring that all aspects of the platform are effectively utilised to deliver actionable insights, optimise customer journeys, and maximise commercial growth. Your ability to quickly analyse data and recommend next steps will be key to ensuring success in this role.

Key Responsibilities:

• HubSpot Platform Management: Own and manage all aspects of the HubSpot platform (Sales Hub, Marketing Hub, Service Hub, Content Hub, and Operations Hub) to ensure integration and usage aligns with the company’s growth objectives.
• Campaign Management: Design, execute, and optimise both marketing and sales campaigns through HubSpot, ensuring effective lead generation, conversion, and long-term customer retention.
• Data Analysis & Reporting: Use HubSpot’s reporting tools and advanced Excel skills to analyse data, track KPIs, and measure the performance of campaigns, providing actionable insights to drive future strategies.
• Process Optimisation & Automation: Continuously assess and optimise workflows, automation processes, and integrations within HubSpot to improve efficiency, scalability, and customer experience.
• Proactive Recommendations: Leverage data to make proactive recommendations for campaign adjustments, optimisations, and new initiatives, ensuring that marketing and sales efforts are data-driven and aligned with business objectives.
• Cross-functional Collaboration: Collaborate with sales, marketing, and service teams to ensure HubSpot is fully integrated across all departments, driving synergy and maximising HubSpot’s potential.

Skills and Experience:

• Expert HubSpot Knowledge: Advanced knowledge and experience with Sales Hub Enterprise, Marketing Hub Enterprise, Service Hub Professional, Content Hub Professional, and Operations Hub Professional.
• Advanced Data Analysis: Strong proficiency in data analysis, with advanced Excel skills and the ability to quickly interpret complex data sets to generate actionable insights and recommendations.
• Campaign Strategy & Execution: Demonstrated ability to design and manage marketing and sales campaigns using HubSpot, focusing on driving commercial growth and improving customer journeys.
• Reporting and Performance Tracking: Expertise in using HubSpot’s reporting tools and Excel to track KPIs, analyse campaign performance, and generate insights to refine strategies.
• CRM and Process Automation: Experience implementing HubSpot workflows, lead nurturing strategies, and automation to improve efficiency, customer experience, and scale operations.
• Cross-functional Teamwork: Proven ability to work effectively with sales, marketing, and customer service teams to ensure the HubSpot platform is optimally used to align goals and drive results.

Behaviours, Motivations & Values

• Analytical Thinker with Insightful Problem-Solving: You have the ability to take complex data and transform it into clear, actionable insights that drive strategic decision-making and contribute to continuous business growth.
• Proactivity and Autonomy: You demonstrate the ability to work independently, take initiative, and manage multiple marketing projects with minimal oversight.
• Results-Driven and Growth-Oriented: You are consistently focused on driving measurable results, showcasing clear impact in previous roles, and continuously optimising strategies.
• Collaboration and Teamwork: You have a strong ability to collaborate across functions and engage stakeholders effectively to align marketing initiatives with business goals.
• Attention to Detail and Organisation: Highly organised, with excellent attention to detail, ensuring marketing campaigns and processes run smoothly and efficiently.

We are an equal opportunity employer.

We value inclusivity and diversity, truly believing it creates a better working world.

We love to see applicants from all different backgrounds and hire based on skills and potential, not solely focusing on prior experience.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.

If you require any accessibility support, please email or call us to let us know how we can assist you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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