Marketing Analyst

JR United Kingdom; Slough; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global online iGaming brand seeks a Marketing Analyst to drive insights and strategy for their Data and Analytics team. You will be instrumental in translating marketing briefs into actionable, data-driven insights, while working with both digital and offline channels. The role requires a depth of knowledge in multi-channel marketing and strong analytical skills to enhance user acquisition and retention strategies across international markets.

Qualifications

• 3+ years in data-led marketing roles.
• Experience analysing complex multi-channel campaigns.
• Strong communicator who translates technical findings.

Responsibilities

• Translate briefs from global marketing teams into insights.
• Develop testing strategies to measure customer acquisition impact.
• Build dashboards to support strategic decisions.

Skills

Communication

Data Analysis

Multi-channel Marketing

Customer Journey Mapping

Tools

Tableau

Power BI

Google Data Studio

Job description

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A global online iGaming brand are seeking a Marketing Analyst to join their successful Data and Analytics team. You'll drive performance insights and strategy recommendations that inform marketing decisions across both digital and offline touchpoints.

Operating in multiple international markets, their entertainment platform has earned industry recognition since its launch. With substantial investment in multi-channel campaigns, they work with teams and agencies worldwide to grow their user base and brand presence.

To excel in this role, you'll need strong communication skills and the ability to manage competing priorities. They are looking for someone with a deep understanding of multi-channel marketing who stays ahead of emerging trends and shifts in the marketing landscape.

Responsibilities Include:

• Translate briefs from global marketing teams into data-driven insights across online and offline campaigns.
• Develop and apply testing strategies to measure impact across customer acquisition and retention efforts.
• Combine and analyse data from paid, CRM, and media channels to identify performance trends and growth opportunities.
• Build dashboards and visual reports to support strategic decisions and track key metrics.
• Use modelling techniques to evaluate marketing ROI across regions and platforms.
• Define audience for targeted outreach and long-term value generation.
• Contribute to budgeting and forecasting.
• Review third-party performance reports and challenge insights.
• Map customer journeys to enhance personalisation and conversion.
• Support tool adoption, automate reporting tasks, and stay current with analytics innovations.

Experience Needed:

• 3+ years in data-led marketing roles, ideally in high-traffic digital or e-commerce environments, with both online and offline channel exposure.
• Proven experience analysing complex, multi-channel campaigns (e.g. paid search, social, affiliates, CRM, TV, OOH).
• Solid grasp of key marketing metrics, especially around acquisition, retention, and customer value.
• Familiarity with media mix and attribution modelling for evaluating channel effectiveness.
• Skilled in tools like Tableau, Power BI, Google Data Studio, and confident working with large data sets.
• Strong communicator, able to translate technical findings into business insights.
• Experience in gaming or entertainment would be a bonus.