Marketing Analyst

Propel; London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A high-growth FinTech firm in London is seeking a Marketing Analyst to transform marketing performance data into actionable insights. This role involves analyzing digital marketing channels, building dashboards, and optimizing customer journey strategies. The ideal candidate will have proven experience in marketing analytics, proficiency in SQL and Python, and excellent communication skills. Offering a competitive salary of £80,000 - £90,000, this hybrid position requires 3 days in-office work.

Benefits

Competitive wider benefits package

Qualifications

• Proven experience in marketing analytics and commercial data analysis.
• Experience in a fast-paced, high-growth environment.
• Solid grasp of marketing metrics, attribution models, and segmentation.

Responsibilities

• Analyse marketing performance across digital channels.
• Build dashboards for acquisition, engagement, and retention KPIs.
• Track and model metrics like LTV, CAC, and attribution.

Skills

Marketing analytics

SQL proficiency

Python for data manipulation

Attribution models

A/B testing

Data visualization tools

Communication skills

Tools

Tableau

Looker

Job description

Marketing Analyst – FTSE250 FinTech

Propel is partnering with a publicly traded, high-growth FinTech that’s transforming the way people invest. With over 300,000 customers across multiple countries and a product suite spanning stocks, crypto, and emerging asset classes, they’re on a mission to scale fast and open up investing to a wider, more diverse audience.

To triple their customer base year-on-year, they need sharper insight into who their customers are, how they behave, and which marketing strategies truly move the needle. That’s where you come in.

They’re looking for a Marketing Analyst to turn complex marketing performance data into actionable insight – optimising campaigns, spotting opportunities, and helping shape the strategy that fuels their next stage of growth.

What you’ll be doing:

• Analyse marketing performance across digital channels to pinpoint what’s working – and what’s not.
• Build dashboards that keep acquisition, engagement, and retention KPIs crystal clear.
• Track and model metrics like LTV, CAC, and attribution to inform smarter budget allocation.
• Run A/B and multivariate tests to optimise the customer journey and boost conversion.
• Blend internal and third-party datasets to uncover trends, forecast performance, and find new growth levers.
• Translate technical analysis into clear, actionable recommendations for marketing, growth, and product teams.

What we’re looking for:

• Proven experience in marketing analytics and commercial data analysis – ideally in a fast-paced, high-growth environment.
• Proficiency in SQL and comfortable using Python for data manipulation and modelling.
• Solid grasp of marketing metrics, attribution models, segmentation, and A/B testing.
• Skilled with visualisation tools like Tableau or Looker to make insights pop.
• A communicator who can bridge the gap between data and marketing strategy, influencing decisions at pace.

The practical info:

• Location: London-based
• Hybrid: 3 days in-office
• £80,000 - £90,000 DOE
• Competitive wider benefits package

In a nutshell:

If you know how to turn raw data into marketing strategies that drive growth, you can confidently translate this and communicate it to the relevant teams, and you want a role where your insights directly shape the commercial future of a global brand – this one’s for you.

Please note: this client is unable to offer sponsorship, so only candidates with existing right to work in the UK will be considered.