Market Research Executive

JR United Kingdom; Coventry; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading university seeks a Market Research Executive to join its dynamic team. You will manage various research projects, requiring strong analytical skills and experience in both quantitative and qualitative methodologies. The role demands collaboration with stakeholders across diverse research questions, contributing significantly to insights and strategies.

Qualifications

• Experience in primary research methods and reporting results.
• Experience in market research that addresses market demand/customer satisfaction.
• Ability to analyze complex datasets to answer marketing questions.

Responsibilities

• Deliver primary and secondary research projects.
• Collaborate with various teams across the University.
• Produce concise market research findings.

Skills

Analytical skills

Interpersonal skills

Data analysis

Communication skills

Market research knowledge

Education

Market Research Society qualification

Tools

Excel

Job description

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The role of Market Research Executive sits within a dynamic and talented Market Research team.

The team culture is extremely supportive and friendly, and there is a real camaraderie among team members.

The role requires collaboration with teams from across the University, providing a wide variety of interesting research questions.

As a Market Research Executive you will deliver primary and secondary research projects against the annual plan of work, as well as adhoc requests from stakeholders, with the support of other team members.

Reporting to the Market Research Manager for Brand and Commercial Research, your workload will come from across the Market Research Team and will be varied, including brand research, prospective student research, current student research and staff research.

About You

Are you a market researcher and ambitious analytical thinker looking for a new challenge? If you’re excited about this key position, you’ll need to demonstrate knowledge and experience of market research/insight in a business or higher education setting.

You’ll be passionate about creating and delivering the best market research solutions for our stakeholders.

You will possess a high level of initiative, knowledge of quantitative and qualitative tools and techniques and be capable of responding flexibly to a wide range of research projects.

The successful candidate will have great interpersonal skills and a highly analytical approach, with good attention to detail and a passion for insight. You will be keen to succeed in a dynamic environment in which every day brings a new, exciting challenge.

About the Department

The University of Warwick is world leading for teaching and research, with an absolute commitment to excellence and an ambition to challenge the status quo.

We’ve inspired positive change, sparked innovation and created opportunity across our local community, our region, the country and beyond.

We’re incredibly proud of our global reputation as a centre of excellence for learning and research. It is our mission to open our doors even wider – to work hand in hand with industry, to connect with academics and partners around the world, to bring opportunity to our region and our country, and to engage students, staff and communities from all walks of life, all parts of society, all cultural backgrounds.

You will join a passionate and inspiring team of Marketing, Communications and Insight (MCI) professionals. MCI encompasses the teams for:

• Marketing and Student Recruitment
• Brand and Marketing
• Corporate Communications
• Market Research and Insight

The post holder will be based in the Market Research and Insight team.

What You will need

• Market Research Society qualification such as the certificate or similar, or willingness to work towards.
• Experience of using primary research methods and reporting of results.
• Experience of undertaking market research that answers questions about market demand/ customer satisfaction within a business or university setting.
• Knowledge and experience of market research methodologies and relative strengths and weaknesses depending on objectives.
• Experience of undertaking analysis of complex datasets to answer marketing questions
• Knowledge of market research analysis, and excellent analysis skills.
• Ability to produce impactful and concise market research findings.
• Highly analytical and numerate with a strong grasp of data analysis.
• Advanced knowledge of Excel.
• A high level of written and oral communication skills, particularly in presenting complex data, report writing and presentations.
• Excellent interpersonal skills and an ability to operate as part of a team.