Market Intelligence Researcher

American Institute of CPAs; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

The American Institute of CPAs is seeking a Market Intelligence Researcher to gather and analyze market intelligence to support strategic decision-making. This hybrid role involves conducting extensive research, using data to inform product development, and collaborating with teams to enhance customer engagement and outcomes.

Benefits

Healthcare

Pension Plan

Annual Leave

Parental Leave

Employee Assistance Program

Flexible Benefits Options

Non-stop Learning Opportunities

Qualifications

• 5+ years of experience in business intelligence, market research, data analysis.
• Experience with complex data sets and market intelligence tools.
• Proficient in advanced spreadsheet functions.

Responsibilities

• Conduct qualitative and quantitative market research.
• Analyse large sets of structured and unstructured data.
• Develop reports, dashboards, and presentations.

Skills

Data Analysis

Market Research

Statistical Analysis

Data Visualization

Education

Bachelor's degree in Market/Business Intelligence, Data Science, Economics, Market Research, Statistics or related field

Tools

SQL

Python

Power BI

Tableau

Qualtrics

Job description

About the Role:

You will focus on gathering, and analysing member business and market intelligence to support decision-making and strategic programmes across all the Association's propositions and audiences. The Market Intelligence Researcher will provide the insight behind the numbers to promote data-driven decision-making and planning by partners, and improve customer and outcomes. You will report to The Senior Manager - Market Intelligence & Insights.

This role is intended to be a hybrid position, working from our London office, but we are also open to hiring remotely. You will ideally start in October 2025

You Will:

• Conduct qualitative and quantitative market research. Summarise research findings into relevant insights to empower partners in their development of product, marketing and business strategies.

• Establish best practice across the Association and develop new strategies to increase response rates for important research surveys.

• Consolidate information from multiple sources, using technology to establish clear trends and weighting to be applied to support prioritisation.

• Collect data from diverse sources. Define total addressable market for each Proposition and Programme area and use analysis to provide strategy recommendations.

• Analyse large sets of structured and unstructured data to uncover patterns, correlations, and meaningful insights.

• Support the Experience teams in developing campaigns to support better audience engagement and Return on investment.

• Work with the Strategy team on sensing future trends and opportunities for the Association. Establish a network of organisations driving the important technological changes, advising on associated changes from Gen Z and a changing working environment to improve on job roles, capabilities and business models.

• Develop reports, dashboards, and presentations that summarise research findings in a clear and applicable format.

• Use a hybrid work schedule

You Have:

• Bachelor's degree in Market/Business Intelligence, Data Science, Economics, Market Research, Statistics, or a related field.

• 5+ years of experience in business intelligence, market research, data analysis, or a related field.

• Experience with market research and survey research working on complex data sets.

• Experience with Market Intelligence & Business Reporting tools such as Qualtrics, Spreadsheets (can perform complex functions) , SQL, Python, Power BI, Tableau plus presentation platforms for data visualisation

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.