Market Insights Specialist

SSE PLC; Glasgow, Reading; Hybrid; GBP 42,000 - 86,000; Full time

Benefits offered by this job

Flexible working and hybrid options

Private healthcare discounts

Wellbeing services (online GP, 24/7 상담

Cycle to Work scheme

Maternity and adoption pay, paternity

Job summary

SSE plc is seeking a Market Insights Specialist for Energy Customer Solutions to embed an insight-led culture across marketing, propositions, and sustainability. You will analyse customer behaviour, market dynamics and competitor activity to deliver actionable insights guiding strategy and product development.

Operating across ROI, NI and GB, you will ensure evidence-based activity that drives growth, retention and brand performance, with a flexible permanent, full-time, first-option approach

Qualifications

• Degree in Behavioral Science, Data Analytics, or related field with analytics experience.
• Advanced data analysis and visualization skills; build automated dashboards and integrate data sources.
• Translate complex data into narratives and recommendations for non-technical stakeholders.
• Experience designing and managing quantitative and qualitative research; segmentation models and brand health tracking.
• Proactive, customer-focused; lead cross-functional initiatives (Brand, CRM, Product).

Responsibilities

• Conduct ongoing analysis of industry trends, competitor movements and risks to shape brand positioning and inform product and proposition development.
• Design and deliver quantitative and qualitative research programs for customer segmentation and targeted campaigns.
• Measure and report marketing and CRM performance via KPIs and insights for data-driven optimization.
• Collaborate with Brand, CRM, and Product to apply insights to briefs, campaigns and planning.
• Present actionable findings to stakeholders and refine research methodologies.
• Support the development of brand strategy across ROI, NI, and GB markets.

Skills

Data analysis

Storytelling

Cross-functional collaboration

Project management

Customer analytics

Education

Behavioral Science / Data Analytics degree

Tools

Power BI

Google Analytics

GA4

Job description

Base Location: You'll be expected to spend 50% of your working week in either our Glasgow, Reading or Dublin office

Salary: £42,600 - £64,000 or €57,600 - €86,400 + performance-related bonus + a range of benefits to support your finances, wellbeing and family.

Working Pattern: Permanent | Full Time | Flexible First options available

The role

As the Market Insights Specialist for Energy Customer Solutions, you will play a critical role in embedding an insight-led, customer-first culture across the propositions, communications, marketing and sustainability teams. You'll be responsible for analysing customer behaviour, market dynamics, and competitor activity to deliver actionable insights that shape marketing strategy, product development, and customer engagement.

Operating across multiple jurisdictions (ROI, NI, and GB), you will ensure our activity is evidence-based and commercially effective, directly driving business growth, customer retention, and overall brand performance.

You will

• Conduct ongoing analysis of industry trends, competitor movements, and emerging risks to shape brand positioning and inform product and proposition development.
• Design and deliver quantitative and qualitative research programs to manage customer segmentation models and profile key groups, ensuring marketing campaigns are highly targeted and relevant.
• Measure and report on marketing and CRM performance through key KPIs and customer insights, enabling data-driven optimisation of campaigns, customer retention, and commercial effectiveness.
• Collaborate with Brand, CRM, and Product teams to ensure insights are directly applied to creative briefs, campaign strategies, and long-term business planning.
• Act as the voice of the customer by presenting actionable findings to stakeholders at all levels, while continuously refining research methodologies to improve the impact and adoption of insights.
• Support the development and evolution of brand strategy by leveraging customer, market, and competitor insights to strengthen brand positioning, differentiation, and customer engagement across ROI, NI, and GB markets.

You have

• A degree in Behavioural Science, Data Analytics, or a related field, with demonstrable experience in customer, market, or performance analytics.
• Advanced skills in data analysis and visualization tools (Power BI, Google Analytics, GA4), with the ability to build automated dashboards and integrate diverse data sources like CRM, website data, and digital performance data.
• An exceptional ability to translate complex data sets into compelling narratives and persuasive recommendations that non-technical stakeholders can easily understand and act upon.
• Proven experience in designing and managing both quantitative and qualitative research programs, including the development and application of customer segmentation models and brand health tracking.
• A proactive, customer-focused approach with the project management skills to lead cross-functional initiatives (Brand, CRM, Product) and ensure insights drive growth and retention.

About SSE

SSE's purpose is to be restless every day until we make electricity clean, affordable and available for all.

We do this by developing, building, operating and investing in electricity infrastructure and businesses needed in the energy transition. This includes electricity transmission and distribution networks, onshore and offshore wind farms, hydro-electric power and flexible thermal generation. We also provide products and services for businesses and other customers.

Our investment plan will see SSE invest £33bn in critical electricity infrastructure to 2030.

SSE Energy Customer Solutions serves over 1.3 million households and businesses across the UK and Ireland. We help our customers accelerate their clean energy ambitions/play their part in the clean energy transition by providing energy and low-carbon energy solutions. These include EV hubs, solar systems, smart technologies, and heating and cooling networks.

Flexible benefits to fit your life

Enjoy discounts on private healthcare and gym memberships. Wellbeing benefits like a free online GP and 24/7 counselling service. Interest-free loans on tech and transport season tickets, or a new bike with our Cycle to Work scheme. As well as generous family entitlements such as maternity and adoption pay, and paternity leave.

Work with an equal opportunity employer

SSE will make any reasonable adjustments you need to ensure that your application and experience with us is positive. Please contact Andy on [e-mail] / 01738 340826 to discuss how we can support you.

We're dedicated to fostering an open and inclusive workplace where people from all backgrounds can thrive. We create equal opportunities for everyone to succeed and especially welcome applications from those who may not be well represented in our workforce or industry.