Market & Audience Researcher

DEPOP; London; On-site; GBP 100,000 - 125,000; Full time

Job description

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data-driven as possible.

We are currently looking for a Market and Audience Researcher to support our external research efforts. In this role you will work closely with stakeholders across Marketing, Brand and Strategy to design and conduct research into our markets, audiences and users. This role would involve primarily Quantitative research analysis, with opportunities to work on Qualitative projects as well.

Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment.

Responsibilities:

1. Understanding user sentiment: Owning our regular internal feedback surveys and helping the business understand what's top of mind for our users. This includes advising on optimal data collection and sampling methodologies.
2. Campaign support: Conducting primary research about our audience to help feed into creative briefs and marketing strategy, supporting the marketing team with creative testing.
3. Business strategy: Supporting our Strategy team in shaping the future of Depop, by designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis.
4. Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts, joining them together with relevant internal data points to build a holistic understanding of the topic at hand.
5. Interpreting findings and making recommendations based on the data collected.

Requirements:

1. Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions.
2. Proven experience of conducting hands-on projects, using quantitative research methods (e.g. designing and programming surveys).
3. Some experience of running projects using qualitative research projects (e.g. interviews, focus groups).
4. Ability to work independently end-to-end to design, conduct and synthesise research with minimal supervision.
5. Advanced proficiency in either Excel or Google Sheets.
6. Ability to collaborate closely with other analysts to link research findings with analytics.
7. An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users.
8. Commercial awareness and a proactive approach to make a difference and drive impact.
9. A hunger to learn, natural curiosity and a keen eye for detail.
10. A strong sense of ownership and highly organised nature.

Bonus points if you have:

1. Experience working in an in-house Insights or Analytics team.
2. Proficiency in SQL.