Manager, Programmatic

Fuse; City Of London; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading digital marketing agency in London is seeking a Programmatic Campaign Manager to oversee the setup and management of digital advertising campaigns. The role requires strong analytical skills, experience with programmatic platforms, and the ability to mentor junior team members. The agency promotes a hybrid work model and values diversity and inclusion.

Benefits

Hybrid work model

Diversity, Equity & Inclusion programs

Qualifications

• Solid knowledge of various programmatic advertising platforms.
• Experience managing successful campaigns.
• Familiarity with data management platforms and DSPs.

Responsibilities

• Manage setup and performance of programmatic campaigns.
• Develop comprehensive strategies aligning with client goals.
• Analyze campaign data to identify trends and optimize performance.
• Prepare detailed performance reports with actionable insights.

Skills

Knowledge of programmatic advertising platforms

Analytical skills

Project management

Collaboration with cross-functional teams

Mentoring junior team members

Job description

Overview

The SC Johnson team at OMD EMEA comprises digital experts managing cross channel activity for EMEA. Not only is this team responsible for the strategic planning and buying of Programmatic, Search and Social advertising for this client, but we also lead the EMEA hub to instil best practice, training and new innovations across the region. This involves working across multiple teams, clients and regions to drive the best performance for our clients, and ultimately for OMD EMEA as an agency.

The client for this role is SC Johnson, owning brands such as Glade, Mr Muscle and Ecover. The key platforms covered are DV360, The Trade Desk and Teads Ad Manager. The OMD EMEA Performance Community is client-centric, with teams of Paid Social, Display & Programmatic, and Affiliate & Lead Gen experts working together to build cutting edge, compelling and successful strategies to grow our clients’ businesses. This role offers opportunities to acquire new skills across digital marketing and to work cross-channel.

Responsibilities

• Support in the setup and management of programmatic campaigns across various platforms (e.g. DSPs such as DV360, The Trade Desk, Yahoo & Amazon) as well as verification partners (IAS & Double Verify) to ensure campaigns are delivered on time, within budget and meet performance targets
• Help develop and implement comprehensive strategies that align with client goals and objectives, identifying key social media opportunities and platforms to maximise campaign impact
• Act as point of contact for clients regarding programmatic, campaign plans and performance reports
• Monitor and analyse campaign performance data to identify trends, insights and areas for optimisation
• Prepare and present detailed performance reports to clients and internal stakeholders using data analysis to provide actionable recommendations for future campaigns and strategy adjustments, highlighting key metrics and insights
• Collaborate with clients and internal teams to define campaign requirements and success metrics and work closely with creative teams to ensure ads are designed and delivered in-line with specifications
• Help train and mentor junior team members
• Stay up-to-date on industry trends, emerging technologies and best practices to enhance campaign performance and efficiency

About You

• You have a solid knowledge of various programmatic advertising platforms along with experience managing successful campaigns.
• You have a clear understanding of programmatic advertising technology, data management platforms (DMPs) and demand-side platforms (DSPs).
• You are familiar with managing multiple campaigns and projects simultaneously and collaborating with cross-functional teams to ensure timely delivery of campaigns.
• You have an appetite to test & learn innovative partners to help develop clients’ programmatic strategies.
• You have excellent analytical skills to interpret data, identify trends and make data-driven decisions.
• You stay informed about emerging technologies, including AI and are open to exploring how automation and AI tools can enhance creativity, performance and efficiency in media.
• You can lead, mentor and support junior team members to foster professional growth, collaboration and high performance.

About the Agency

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster‘ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Working Arrangements

Our working pattern is to be present in the office three days a week at our offices in London with the other days available to work remotely. We offer a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, with core hours 10:30 – 16:30. For example, you could start at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best & Diversity, Equity & Inclusion

Be Your Best We want everyone to make the most of the opportunity to shine and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.