Manager, Personal Branding & Social Media

Real Chemistry; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A global healthcare communications agency in London is looking for a Manager, Personal Branding & Social Media. The ideal candidate will have 3–5 years of experience in social media content strategy, particularly in the biotech and pharmaceutical sectors. Responsibilities include writing content for social media, analyzing performance, and collaborating with internal teams. This role offers a hybrid working model and comprehensive benefits.

Benefits

Generous holiday and paid time off

Private medical, dental, and vision plans

Mental wellness support

Access to LinkedIn Learning

Qualifications

• 3–5 years of experience in social media content strategy.
• Experience with biotech, pharmaceutical, or healthcare clients.
• Exceptional attention to detail and creativity.

Responsibilities

• Write engaging social media content for executives.
• Research and share social media best practices.
• Support community management and channel audits.

Skills

Social media content strategy

Communication skills

Adaptability

Attention to detail

SEO principles understanding

Tools

Social media platforms

LinkedIn

Content management tools

Job description

Overview

Manager, Personal Branding & Social Media – London, UK

Real Chemistry is a global healthcare communications and marketing agency that combines scientific expertise, human‑centred creativity, and AI‑driven insights to transform healthcare. We partner with pharmaceutical and biotech clients across a full spectrum of services, with a culture rooted in collaboration and excellence.

Our #LifeatRealChem culture centres on our people and our commitment to excellence for clients and colleagues. If you share our passion for healthcare and connection, explore opportunities with us.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

What you’ll do

• Write compelling, engaging and fresh social media content – long-form and short-form – and collaborate with designers and copywriters to develop content for healthcare and pharmaceutical executives, customised for social platforms and campaigns
• Execute different executive voices and best practices on LinkedIn, leveraging proactivity and platform understanding
• Research and share best practices for executives on social media (X/Twitter, Instagram, LinkedIn), keeping internal teams and clients informed on trends
• Brainstorm, conceptualise and present new social media and digital programmes/plans for corporate communications clients
• Measure client social performance using native tools, identify narratives from data, and generate actionable recommendations
• Support day-to-day social media executive accounts, including community management and channel audits, as part of an integrated team
• Cultivate in‑depth knowledge of social platforms and trends to guide account teams and contribute to Real Chemistry’s leadership in the space

This position is a perfect fit for you if

Our company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I” – resonate with you.

You are adaptable, resilient, proactive, driven, resourceful, and able to prioritise effectively. You are highly organised and able to work independently, even under tight deadlines.

What you should have

• 3–5 years of experience in social media content strategy within a marketing or communications agency, with a focus on biotech, pharmaceutical, or healthcare clients
• Proven experience developing and executing social media and thought leadership strategies for senior-level executives
• Fluency in social media platforms, tools and trends, both personally and professionally
• Understanding of ABPI regulations governing social media in regulated industries like biotech and pharma in the UK
• Exceptional attention to detail, with a track record of delivering high-quality work on time and within budget
• Highly organised, able to manage multiple projects and deadlines, and comfortable working independently in a fast-paced environment
• Excellent written and verbal communication skills with the ability to translate ideas into compelling digital content; creativity is essential
• Understanding of SEO principles and how they influence content performance across social platforms
• Effective collaboration skills with experience working cross-functionally with internal teams and external stakeholders

Benefits and workplace info

Real Chemistry offers a comprehensive benefits program tailored to your region, including generous holiday and paid time off, private medical, dental and vision plans, mental wellness support, and access to LinkedIn Learning. Details vary by location. See regional offerings at realchemistrybenefits.com.

Working with Real HART: we support a hybrid approach with office attendance when feasible, plus quarterly in-person collaboration for remote regions. We are continuing to expand offices and adopt a Real Hybrid and Regional Teams (Real HART) model to balance in-person connection with flexibility.

Equal Opportunity

Real Chemistry is an Equal Opportunity employer. We strive to create an inclusive and equitable environment where employees can bring their full selves to work. We encourage qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnicity or national origin, age, disability, or other protected characteristics. Reasonable accommodations are available during the interview process on request.

Notice

We will not solicit payments or banking information in connection with our job postings. If you encounter a suspicious message or source claiming to be Real Chemistry, please report it to us and verify via official channels.