Manager, Paid Social

wppmedia; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work four days a week

Comprehensive benefits

Career development

Job summary

WPP Media is seeking an experienced Paid Social Account Manager to lead planning, execution, and optimization of multi-market social campaigns. You will own client engagement, manage a team of SEs and AEs, and collaborate with sister agencies to deliver transformational social outcomes.

The role requires strong expertise across major social platforms and analytics tools, with a focus on high-impact campaigns and mentorship of junior colleagues within a hybrid office setup in London.

Qualifications

• Extensive Paid Social experience across platforms (Facebook/Instagram, Twitter, LinkedIn, YouTube).
• Experience mentoring junior team members and leading client discussions.
• Proven ability to optimize multi-market social campaigns and report outcomes.

Responsibilities

• Lead planning, creation and ongoing management of Paid Social campaigns.
• Perform regular health checks and optimization of accounts based on best practices.
• Develop and execute testing plans and campaign strategies with cross-functional teams.
• Present insights and lead client calls and meetings.
• Mentor junior team members and coordinate with sister agencies.

Skills

Paid Social

Team mentoring

Campaign management

Analytics

Bid strategy

Social platforms

Tools

GA

DoubleClick

Adobe Analytics

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3299 - Manager, Paid Social - GCS

Role Summary and Impact

The Paid Social team works to plan & execute market-leading social advertising campaigns for our clients across a variety of social media platforms. The team are based at EssenceMediacom’s office at 1 Southwark Bridge Road.

We are looking for an experiencedPaid SocialAccountManagerwho will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team ofPaid SocialSEs and AEs and support theAccountDirectorto implementthe strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams,PRetc.

TheRole:

Thecandidate will reportintothePaid SocialAccount Director.Workingwithin thePaid Socialteam,they will be integral toachievingclient goals, andthe developmentandoptimizationofPaid Socialactivity as part of integrated multi-channel campaigns.The ideal candidate will be expected to use their own initiative to manageFacebook/Instagram, Twitter,Google,YouTubeandLinkedincampaigns. Youwill be expected to champion the EssenceMediaCom best practice approach to delivering campaigns,multi marketstrategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Principalresponsibilities:

Performance

• Leading the planning,creation, and on-going management ofPaid Socialcampaigns
• Carrying out health checks ontheaccounts toensure they are set up and running as per EssenceMediaCom best practice
• Proactively performingregular optimization of accounts, monitoring market changes andidentifyingdevelopment opportunities
• Creating and leading the execution of developmentand testing plans including media owner betaswherepossible
• Preparingpresentationsand leadingclientcalls and face to face meetings
• Working with the AD to devise campaign strategyand translate this into campaign delivery

Profile

• Playing an active role in team meetings and agency events
• Writing case studies ofgreat workdelivered by the team
• Volunteering toassistwith new business pitches, and other cross-agency initiatives

People

• Collaborating with other digital teams within theEssenceMediaCom hub
• Delegating and managing workloads across thejunior members of theteam
• Contributing to andowningpersonal development plans
• Arranging/attendingtraining to progress youand the team’s knowledge and capability
• Motivatingjunior team members to develop their knowledge of socialbest practices
• Supportingthe educatingof planningteams on the benefits and purpose ofPaid Social

Process

• Making full use of the technology available,implementingprocesses and practices that maximizeoperational efficiencies
• Theaccuratemanagementof budgets,adhering to the EssenceMediaCom finance process
• Taking responsibility for junior team members accurately following all aspects of EssenceMediaCom process
• Identifyingopportunities for process improvement, and providing recommendations

Performance measures:

• Consistently hitting and exceedingclient’stargets
• Overseeing the implementation of best practices and knowledge sharing
• Managing the development of junior team members

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Exceptionalhands onPaid Socialexperience and comprehensive knowledge of best practice
• Experiencesupporting,developing,and mentoring junior team members
• Experience managingBrand andDRcampaigns, optimising accountsto achieve performance targets
• An expert indeveloping and implementing audience strategiesto optimisePaid Socialcampaigns
• Experienced inapplyingbid rules, buyingmethodsand automation to optimise and complementcampaign management tasks
• Proficient in using advance features available withinthe native and 3rdpartyPaid Socialplatforms(Facebook, Twitter, Snapchat,Linkedin, etc.)and tracking platformslike GA, DoubleClickand Adobe Analytics
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.)and present these back internally and to clients
• Aware of howPaid Socialcan integrate with other digital and offline channels
• Able to devise a testing approach/roadmapdelivering statistically significant results and insights
• Experience working with client leadership,developing day to day client relationships
• Analytically minded withverygoodattention to detail,able toidentifytrends in large data sets

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.