Manager, Marketing Technology (Europe and Asia) - 12 Month FTC

Goodwin; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Marketing Technology Manager to lead European projects and campaigns. This role involves managing consent processes, executing email and website requests, and guiding teams on tool configurations for the European market. You will collaborate with cross-functional teams to streamline workflows and develop best practices in compliance with data privacy laws. If you're passionate about digital marketing and eager to make an impact in a dynamic global environment, this opportunity is perfect for you.

Qualifications

• 8+ years in digital marketing, preferably in a large corporate environment.
• Strong understanding of GDPR and data privacy laws.

Responsibilities

• Manage end-to-end requests for marketing campaigns across EU markets.
• Develop processes for compliance with regional laws and streamline workflows.

Skills

Digital Marketing

Data Privacy Laws (GDPR)

Email Marketing

Communication Skills

Attention to Detail

HTML Knowledge

Adobe Photoshop

Project Management

Education

Bachelor's Degree

Tools

Marketo

Pardot

Sitecore

WordPress

Microsoft Office Suite

Job description

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from diverse backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

Goodwin, the leading law firm serving clients at the busy intersection of capital and innovation, is seeking a Manager, Marketing Technology to manage all European projects and campaigns. Reporting to the Director, Marketing Technology & Operations, this individual is expected to manage consent processes for the UK/EU clients, execute email and website requests. As the Marketing Technologist in Europe, this individual will guide the US based Marketing Technology teams on how to configure tools and processes to allow usage in the European markets. Additionally, this individual will work to build processes to complete requests from the Goodwin International offices.

What You Will Do:

• Own end to end requests coming from the EU markets for invitations, newsletters, alerts, and insights for the web and email channels.
  • Build Email in Email Marketing System
  • Build Web page in CMS
  • Get approvals on materials created
  • Configure send rules and deploy emails
  • Publish final web materials
• Build processes to allow UK, EU and Asian offices to leverage marketing technology stack in compliance with regional laws.
• Work with the Email Marketing Manager, CRM Manager, and Website Manager on managing consent for email and cookies.
• Streamline workflow processes with Email Marketing Manager, CRM Manager, and Website Manager for product requests in the email and website channels.
• Develop and maintain a best practices playbook in adherence with regional laws and regulations (i.e., GDPR).

Who You Are:

• Bachelor’s degree required.
• Minimum of 8 years of experience in a digital marketing professional role, preferably in a large corporate environment.
• Knowledge of data privacy laws including GDPR, legal industry regulations in the UK, European and Asian regions.
• Knowledge of proper English grammar, spelling, and language usage, as well as standard business correspondence formatting. Knowledge of French and German preferred.
• Attention to detail with emphasis on accuracy and quality.
• Excellent verbal and written communication skills.
• Excellent proofreading skills.
• Strong computer skills, including web-based research and Microsoft Office Suite 2010.
• Ability to prioritize work to balance multiple projects and deadlines with minimal supervision.
• Ability to develop and foster successful working relationships with legal and professional staff while providing exceptional customer service.
• Ability to work in a fast-paced, team environment.
• HTML knowledge.
• Basic Adobe Photoshop editing.
• Working technical knowledge of Email tools such as Marketo or Pardot, and website technology Sitecore or WordPress.

Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.

Goodwin is a disability-inclusive employer. Please contact us if you require any disability-related adjustments during the interview process, or would like to have a confidential conversation with a member of the recruitment team. If there are any disability-related reasons which have impacted your profile, we may also be able to make adjustments for these. Please see our Disability-Related Screening Adjustments page if this applies to you. (Disability refers to sensory and physical conditions, long-term health conditions, neurodivergence and mental health conditions).