Manager, Insights & Business Strategy, GCS

WPP Media; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

WPP Media Limited in London is seeking a Manager, Insights & Business Strategy to lead audience insights projects across key clients, delivering POVs and influencing strategy.

You will blend qualitative and quantitative research, coordinate with senior teams, empower junior members, and turn data into compelling narratives for clients.

Qualifications

• 3–4 years experience in an Audience, research and insight role within an agency, research company or media owner environment.
• Fast learner with ability to work across multiple workstreams.
• Experience in a global research or media planning and buying agency.
• Experience using industry research data such as TGI.
• Experience with social listening tools such as Brandwatch.
• Experience in managing junior team members.
• Strong interpersonal skills and stakeholder relationships.
• Comfort reading data sets in Excel.
• Excellent presentation skills and ability to craft viewpoints.

Responsibilities

• Support a Business Director in delivering regular POVs and presentations.
• Develop audience insights for key WPPMedia Worldwide clients.
• Deliver bespoke research projects from start to finish using qualitative and quantitative methods.
• Write questionnaires and script them using syndicated survey tools.
• Be a trusted advisor to clients by delivering insights on audience and category behaviour.
• Leverage insights data sources (e.g., Mintel, Euromonitor) to their full capabilities.
• Own and share expertise on internal industry tools and data sources (Brandwatch, TGI, etc).
• Coach junior members of the Audience Team.

Skills

Audience insights

Research methods

Data interpretation

Storytelling

Stakeholder management

Presentation

Team leadership

Excel proficiency

Tools

Brandwatch

TGI

Euromonitor

Mintel

Job description

Manager, Insights & Business Strategy, GCS

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. To join our team, you must have a passion for research and insight and consumer behaviour. The Research Manager role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.

• Supporting a Business Director in delivering regular POVs and presentations
• Supporting senior team members in the development and delivery of audience insights for key WPPMedia Worldwide clients
• Working alongside senior team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
• Writing research questionnaires and scripting them using syndicated survey tools
• Becoming a trusted advisor to clients and client teams by delivering insights regarding audience and category behaviour for a variety of clients
• Learning and leveraging insights related data sources at WPPMedia to their full capabilities (i.e. trends reports through Mintel, data sets within Euromonitor etc)
• Being an expert and taking internal ownership of various industry tools and data sources and helping others in their use, including:
  • Social listening tools such as Brandwatch
  • Industry syndicated tools and data sources such as TGI, Choices or Euromonitor
  • WPPMedia proprietary data sources such as The WPPMedia New Normal Tracker, BAV or Audience Origin
• An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends
• Coaching the development of junior members of the Audience Team

Attitudes we want:

You should cover most or all of these elements, spiritually, if not in experience.

• Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
• Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it.
• Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone.
• Excited by telling stories from information by weaving different sources together into a convincing whole.
• Able to think critically and with curiosity about information sources
• Able to manage multiple (technical) stakeholders
• Comfortable manipulating and reshaping data to suit a particular task or tale
• Able to communicate ideas well, both verbally and written. This need not only be presentation skills, but also explaining complex statistical procedures or conclusions in a 1-to-1 setting.
• Comfortable and has an understanding of media data
• Media Industry knowledge

Skills we need:

• We are looking for a someone with 3-4 years experience in an Audience, research and insight role within an agency, research company or media owner environment
• Fast learner, with the ability to work across multiple workstreams at once
• Experience working in a Global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies)
• Experience with using industry research data such as TGI
• Experience with using social listening tools such as Brandwatch
• Experience in managing junior team members
• Good interpersonal skills – confident in building relationships within and outside the agency
• Comfortable with reading and understanding data sets through excel
• Good presentation skills and ability to think creatively and have a point of view
• Ability to manage your own time effectively
• Hard working, but also enjoy socialising as a team
• Research into cultural trends and human behaviour using a wide range of information sources and methodologies (from desktop research to quantitative and qualitative methods).
• A curious individual who is culturally savvy with a critical thinking mindset.
• A creative and flexible approach to finding, identifying and generating insights on cultural shifts and forces shaping people’s behaviour - beyond the ‘what’ to uncover the ‘why’.
• Writing skills to support the production of various cultural insight pieces - from short weekly culture columns, reports for clients as well as thought leadership pieces.

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.