Manager, Global Content Writer | London, UK

IFM Investors; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

IFM Investors seeks a Manager, Global Content Writer responsible for developing engaging content that promotes client awareness. The ideal candidate will have extensive experience in financial services and exceptional storytelling skills. This role involves collaboration with multiple teams and a focus on producing high-quality marketing materials to drive engagement.

Benefits

Competitive salary

Generous leave entitlements

Flexible working

Qualifications

• Minimum 5 years of experience in content writing or marketing in financial services.
• Proven track record of producing engaging content.
• Strong understanding of private markets or institutional asset management.

Responsibilities

• Originate, write, and edit content to promote the firm's awareness.
• Collaborate with teams to ensure content alignment with strategies.
• Create compelling content for various channels including email and social media.

Skills

Writing

Editing

Storytelling

Communication

Project Management

Analytical mindset

Education

Bachelor's degree in English, Journalism, Marketing, Communications, Finance or related field

Tools

Content Management Systems

SEO best practices

Digital marketing tools

Job description

Job Description

Manager, Global Content Writer - Clients & Strategy

About Us

IFM Investors is a private markets manager, with a focus on infrastructure and capabilities in unlisted and listed equity, private equity and debt. We invest on behalf of 762 institutional investors globally - who collectively manage the retirement savings of more than 120+ million people around the world (at 31 March 2025). We have 230+ investment specialists across our capabilities. We're based on four continents, operating from offices in Melbourne, Sydney, London, Berlin, Zurich, Amsterdam, Milan, New York, Houston, Hong Kong, Seoul and Tokyo. We have a global network that helps us uncover opportunities. Our reach, reputation and relationships mean we can access deal flows that few other managers can.

IFM was founded by pension funds. It's still owned by pension funds today. Our clients are stewards of capital too, with the same duty to deliver value over decades. We share a multigenerational vision: to invest, protect and grow the savings of millions of people. We do this by investing, owning and financing the assets our clients and their beneficiaries rely on to live their lives. Where we own assets, our engineers and sector experts join their boards and management committees, with the aim of becoming pivotal to their success.

From Vienna Airport to the Indiana Toll Road, from energy storage to data storage, we invest in what matters: real assets that will serve society's needs for decades to come and seek to deliver for clients the positive outcomes they need. For more information, visit ifminvestors.com.

Business Overview

Our Clients & Strategy team covers Business Development, Investor Relations, External Relations, Sustainable Investment and Brand, Marketing & Communications, including Internal Communications.

It is responsible for all communications to investor prospects, existing investors and their asset consultants, as well as a broad range of other stakeholders, including governments and media.

The Opportunity

At IFM, you're not just part of an investment company - but an invested one. We see the work we do as the chance to take sustainable, responsible steps forward for millions of people around the world.

So, we have made sure to create a workplace that's inclusive, accountable and collaborative. Where you're given the opportunities to make a meaningful contribution and grow your skills. All while feeling valued and supported for who you are and what you bring to the team.

Along with the chance to make a meaningful, positive difference from day one, we offer a competitive salary and generous leave entitlements. Our hybrid and flexible approach vary by team and role, it is built around trust. We encourage our people to manage their work life rhythm in a way that works best for them and their teams.

The Role

This role is responsible for originating, writing, and editing compelling short and long-form copy to promote awareness of the firm and drive engagement across various channels. The ideal candidate will possess a deep understanding of private markets and/or institutional asset management and a proven track record of producing motivating and differentiating content throughout the marketing funnel.

This role requires a high level of interaction with business partners and investment teams. The Global Content Writer will develop and maintain high-quality, best in class content and can translate complex topics into compelling but simple messages. The role will write thought leadership pieces, news, web copy and educational features, which can be leveraged across various channels including web, events, email, and social media. Key target audiences are pension funds, insurers, consultants, sovereign institutions, and high-end private wealth selectors.

Your Background & Experience

• Minimum 5 years of experience in content writing, marketing, or communications within the financial services industry, with a focus on private markets or institutional asset management.
• Bachelor's degree in English, journalism, Marketing, Communications, Finance, or related field (professional certificates like CFA desirable)
• Collaborative team player with excellent communication and interpersonal skills.
• Proven track record of writing motivating and differentiating content at all points of the marketing funnel.
• Strong understanding of private markets or institutional asset management concepts, trends, and terminology.
• Excellent writing, editing, and storytelling skills with the ability to distil complex topics into clear and engaging content.
• Ability to come up with angles, headlines, subject lines and stories which stand out from the noise and will engage the audience to read on
• Familiarity with content management systems, SEO best practices, and digital marketing tools.
• Analytical mindset with the ability to interpret data and metrics to drive content optimisation.
• Strong project management and organisational skills with the ability to manage multiple priorities and deadlines effectively.
• Able to proactively come up with ideas for content as well as take direction when content is not originated by the candidate
• Ability to write content across different channels including presentations, collateral / white papers, web, email, and social media.
• Assist the Head of Content in the development and execution of content strategies to ensure alignment with business objectives and target audience preferences. Bring local ideas and perspective into the global plan. Update and feed into global pipeline calendars, briefing templates etc.
• Work closely with cross-functional teams, including within Marketing, Brand and Communications, Global external relations, SI, investment teams, client facing teams and compliance, to ensure content accuracy, relevance, and compliance with regulatory requirements

Ready to invest in what matters?

With IFM, that includes your own career. Visit ifminvestors.com/careers to find out more.

IFM Investors is committed to promoting an inclusive culture where all employees are valued and recognised for their unique qualities, backgrounds, and perspectives. We champion all groups regardless of race, gender, religion, sexual orientation, age, disability, or family status. We are committed to providing individuals with disabilities reasonable adjustments to participate in the job application or interview process. Please contact us if you require specific support at any stage of the recruitment process at [e-mail]

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