Manager, EMEA Growth Content

Airwallex; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Airwallex seeks a Growth Content Manager to enhance brand authority and drive awareness through impactful content strategies. This role will focus on SEO-driven content across various platforms and requires strong management skills in a fast-paced environment. A collaborative nature and the ability to produce engaging content that resonates with target audiences are essential for success.

Qualifications

• Minimum of 5 years’ experience in SEO content management.
• Exceptional writing and editing skills.
• Experience in B2B content marketing, preferably in finance or fintech.

Responsibilities

• Create and edit high-quality content to boost organic traffic.
• Collaborate with SEO team to identify trends supporting business goals.
• Manage the editorial calendar and oversee content timelines.

Skills

SEO management

Content creation

Project management

Writing

Editing

Education

Bachelor’s degree

Tools

Content Management Systems

Google Analytics

Job description

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What You’ll Do

As a Growth Content Manager at Airwallex, you’ll be responsible for creating and editing high-quality content that builds brand authority, drives awareness and education around our products, and ultimately boosts organic traffic and conversions in EMEA. Your primary focus will be leading content production to fuel SEO growth – ensuring everything you produce is optimised for search, aligned with our brand voice, and genuinely engaging for our audiences.

You’ll collaborate closely with the SEO team and cross-functional stakeholders to identify topics, trends, and opportunities that support our business goals. This role requires strong project management and writing skills, a solid understanding of SEO best practices, and the ability to work both independently and collaboratively.

You will also collaborate closely with the regional EMEA marketing team, including content, design, growth and campaigns team members. This role will be part of the Global Marketing team, reporting to the Global Content Director, and will be based in London, UK.

We’re looking for someone who can think strategically and creatively—balancing SEO performance with broader brand storytelling. If you’re a proactive, detail-oriented content marketer with a passion for impactful writing, this could be the perfect opportunity for you.

What You Bring…

• Develop and execute SEO-driven content strategies that align with business goals and resonate with target audiences across blog posts, landing pages, and other web assets

• Create and edit high-quality, engaging, and relevant content that balances SEO optimisation with a reader-first approach

• Collaborate with cross-functional teams—including design, product marketing, and regional marketers—to ensure content consistency and impact

• Manage the editorial calendar and oversee content production timelines

• Manage a network of freelancers and/or agencies to ensure content quality accurately reflects Airwallex’s value propositions

• Fact-check all content and ensure accuracy, correct grammar, and alignment with editorial standards

• Support the publishing and formatting of content within our Content Management System (CMS)

• Leverage AI tools effectively to enhance content creation and efficiency

• Establish and optimise workflows for content planning, development, and approval

• Identify content gaps and propose ideas to improve quality, engagement, and on-page experience (including UI/UX considerations)

• Partner closely with the SEO team to grow traffic in line with quarterly goals

• Ensure all content aligns with the Airwallex brand voice, tone, and editorial style

• Track and report on content performance to measure impact and guide future strategy

• Oversee and manage the translation and publishing of growth content for French and Dutch markets

Skills & Qualifications

• Minimum of 5 years’ experience in SEO content management, with a strong track record of driving organic growth

• Exceptional writing, editing, and grammar skills, with a keen eye for detail

• Experience in B2B content marketing, preferably within the finance or fintech sector

• Proven project management experience within content marketing, including the ability to coordinate with multiple global stakeholders

• Hands-on experience using content management systems (CMS) to publish and manage digital content

• Solid understanding of website traffic and engagement metrics, with working knowledge of tools like Google Analytics

• Expertise in SEO content best practices, including Google’s E-E-A-T guidelines

• Adaptable and growth-minded, with a bias for action and comfort operating in a fast-paced, high-growth startup environment

• Ability to navigate ambiguity, take initiative, and drive projects forward independently

• Bachelor’s degree

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.