Manager eCom Marketing

the LEGO Group; Greater London; Hybrid; Confidential; Full time

Benefits offered by this job

Family Care Leave

Life & Disability Insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work rhythm

Job summary

LEGO Group seeks a Manager, eCom Marketing to own localization and language optimization of shopper-facing product content across digital channels. In a 14‑month fixed‑term contract, you’ll translate, optimize and deliver content in time for major product launches worldwide.

You’ll manage global translation budgets and external vendors, connecting global production with local market execution in a hybrid model across LEGO offices. Collaboration with global teams is key.

Qualifications

• Managed localization and translation of high‑volume digital product content across multiple markets and languages.
• Managed external translation vendors against budgets, timelines and quality standards.
• Established and improved digital content workflows covering SEO, keyword optimisation and copy production.
• Managed translation budgets, using data to prioritise spend and improve delivery efficiency.

Responsibilities

• Ensure localized product copy and PDP content across markets and languages for major launches.
• Control translation budgets, costs and vendor performance to improve efficiency and scalability.
• Contribute to SEO performance, onsite discovery and conversion through localized content.

Skills

Localization management

Vendor management

SEO workflows

Budget management

Tools

Translation management systems

AI-enabled localization

Job description

Job Description

Just imagine product content reaching shoppers around the world in the right language, at the right time, and ready to perform. Then make it real.

About The Role

As our Manager, eCom Marketing, you’ll join the global Trade & Shopper Marketing team and take ownership of the localization and language optimization of shopper-facing product content across digital channels.

In this 14-month fixed-term contract, you’ll help ensure product content is translated, optimized and delivered in time to support major product launches across markets. Your work will contribute to better onsite visibility, stronger conversion and more consistent shopper experiences across digital touchpoints.

You’ll manage the global translation budget and external vendor relationship while connecting global content production with local market execution.

This role can be based in our Copenhagen Hub or at LEGO Campus in Billund.

Please note Relocation support is not available for this role.

Required Qualifications

• Managed localization and translation of high-volume digital product content across multiple markets and languages, ensuring content was accurate and ready to support e-commerce activation and product launches.
• Managed external translation or content vendors against agreed budgets, delivery timelines and quality standards, ensuring reliable content delivery across global and local teams.
• Established and improved digital content workflows covering SEO, keyword optimisation and copy production, helping product content improve onsite visibility, consistency and conversion.
• Managed translation, localization or content production budgets, using cost and vendor performance data to prioritise spend and improve delivery efficiency.

Preferred Qualifications

• Applied machine translation, translation management systems or AI-enabled localization solutions to improve the speed, scalability or cost-effectiveness of multilingual content production.
• Designed or improved content production workflows connecting global content creation with regional and local market execution across digital commerce channels.

What you’ll build

• Reliable delivery of localized product copy and Product Detail Page content across markets and languages, ensuring content is ready to support major product launches and e-commerce activation.
• Strong control of translation budgets, costs and vendor performance, helping improve the efficiency and scalability of global content delivery.
• More visible, consistent and effective shopper-facing product content, supporting SEO performance, onsite discovery and conversion across digital channels.
• New localization approaches using translation technology, automation and AI-enabled solutions to improve the speed and scalability of multilingual content production.
• Stronger ways of working between global content teams, regional e-merchandise teams, agency partners and market stakeholders, connecting global production with effective local execution.

If you’ve worked in a role where you’ve managed localization or multilingual content delivery at scale, coordinated external partners and balanced quality, timing, budgets and business needs, you’ll feel at home here.

What matters most is your ability to turn complex global content operations into dependable execution that helps shoppers find, understand and engage with LEGO products across digital channels.

Life on the team

You’ll be part of Trade & Shopper Marketing within Central Marketing, where we set global standards for e-commerce merchandise content and product copy.

We establish frameworks, guide content production and delivery, and help shape how shopper-facing content reaches consumers around the world. Our team is based across Billund, Copenhagen and London, and we work closely with regional teams, markets, agency partners and colleagues across Commerce & Digital.

We work in a flexible hybrid rhythm, with weekly team meetings, monthly forums and regular stakeholder collaboration. You’ll join a team that values clear communication, strong relationships and practical problem-solving while continuously looking for smarter ways to deliver content at scale.

What success looks like

Success means creating confidence in a global localization ecosystem that delivers accurate, effective product content at scale while maintaining control of quality, cost and delivery.

You’ll help evolve our translation operating model, support the testing and adoption of AI-enabled translation services, and contribute to the rollout of new localization tools and processes.

Working closely with regional e-merchandise teams, translation partners, Cross Franchise Marketing and Commerce & Digital colleagues, you’ll help ensure product content reaches markets ready to support activation and merchandising.

Over time, you’ll build a trusted network across global and local teams while helping introduce smarter, more automated approaches to localization that improve delivery efficiency and support the performance of our e-commerce content.

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.