Manager, Customer Marketing

iPipeline; Winchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Manager of Account Based Marketing to drive MQL and SQL growth through innovative campaigns. This strategic role involves collaborating closely with Sales to enhance engagement and conversion across key accounts. The ideal candidate will have over 10 years of B2B marketing experience, with a proven track record in account-based strategies. Join a dynamic team that values creativity and innovation, and contribute to the success of transformative solutions in the financial services sector. If you thrive in a fast-paced environment and are passionate about driving marketing excellence, this opportunity is for you.

Benefits

Employee Stock Purchase Plan

401(k) Plan

Generous Time Off

Flexible Work/Life Balance

Company-Matched Retirement Packages

Employee Wellness Program

Awards and Recognition Program

Qualifications

• 10+ years of B2B marketing experience with a focus on ABM.
• Proven success in driving MQL and SQL through targeted campaigns.

Responsibilities

• Lead ABM campaign execution and customer marketing strategies.
• Collaborate with Sales to define account strategies and drive growth.

Skills

B2B Marketing

Account Based Marketing (ABM)

Demand Generation

Customer Marketing

Data Analysis

Stakeholder Management

Tools

HubSpot

Salesforce

Job description

Overview

As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.

At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology. We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.

We’re proud that we’ve been recognized as a repeat winner of various industry awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the word is exceptional -- and we’ve created a place where our employees love to come to work, every single day.

Come join our team!

About iPipeline

Founded in 1995, iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000 indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK. We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration. Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.

iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status. We are committed to building a supportive and inclusive environment for all employees.

This is an office-based position.

Responsibilities

We are seeking a Manager of Account Based Marketing to drive MQL and SQL growth through strategic cross-sell and upsell initiatives. This role will be hands-on in developing, executing, and optimizing ABM campaigns, working closely with Sales to enhance engagement and conversion across key accounts.

This position will lead a Campaign Specialist to ensure that account-based strategies are effectively targeting key customers.

Key Responsibilities:

• ABM Campaign Execution: Lead the development and execution of targeted email campaigns, leveraging HubSpot and Salesforce to drive pipeline growth.
• Customer Marketing Strategy: Develop and implement customer engagement programs that drive adoption, retention, and expansion opportunities.
• Account Planning: Actively collaborate with Sales to define account strategies, identifying and executing cross-sell and upsell initiatives.
• Segmentation & Targeting: Utilize data-driven insights to refine ICPs, segment accounts, and personalize outreach for maximum impact.
• Sales & Marketing Alignment: Partner closely with Sales, CS, and RevOps to ensure ABM and customer marketing efforts are fully integrated into the overall growth strategy.
• Content & Messaging Strategy: Work with Product Marketing and Content teams to develop compelling, account-specific messaging that drives engagement.
• Performance & Analytics: Own ABM and customer marketing reporting and analysis, tracking conversion rates, pipeline impact, and campaign performance, making data-backed optimizations.

Qualifications

• 10+ years of experience in B2B marketing, with a strong focus on ABM, customer marketing, demand generation, or growth marketing.
• Proven success in driving MQL and SQL impact through targeted campaigns and account-based strategies.
• Hands-on experience with HubSpot and Salesforce to execute and measure ABM and customer marketing initiatives.
• Deep understanding of account segmentation, intent data, and personalization tactics to accelerate pipeline growth.
• Experience collaborating cross-functionally with Sales, CS, RevOps, and Product Marketing to align ABM and customer marketing with revenue goals.
• Data-driven approach, with experience analyzing campaign performance and optimizing based on insights.
• Strong communication and stakeholder management skills to drive alignment across teams.
• Nice to have: Experience in the insurance tech industry or working in highly regulated markets.

This is a high-impact, strategic role where you will directly influence revenue growth by driving ABM and customer marketing excellence. If you’re an experienced marketing leader who thrives at the intersection of strategy and execution, we’d love to hear from you!

Benefits

We offer a competitive compensation and benefits package, opportunities for career growth, an employee stock purchase plan, 401(k), generous time off and flexible work/life balance, company-matched retirement packages, an employee wellness program, and an awards and recognition program – all in a creative, fast-growing, and innovative company.