Manager, Community and Advocacy (London/Paris/Berlin)

TN United Kingdom; London; On-site; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a dynamic Manager for Community and Advocacy to lead their EMEA efforts. This role focuses on building relationships within the community, setting strategic direction, and collaborating with sales to enhance engagement. The ideal candidate will have extensive experience in community management and advocacy, with a passion for empowering teams and driving growth. Join a vibrant company that values diversity and encourages innovative thinking, where your contributions will significantly impact the community and the organization’s success.

Qualifications

• 8-10 years of experience in community, advocacy, or product development.
• 5+ years of team leadership experience.

Responsibilities

• Lead the EMEA Advocate Team and manage community engagement efforts.
• Set and formalize the EMEA community strategy for business growth.

Skills

Community Engagement

Leadership

Strategic Thinking

Communication Skills

Product Development Workflows

SaaS Experience

Figma Expertise

Job description

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Manager, Community and Advocacy (London/Paris/Berlin)

Client: Figma

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: af782ac1f98c

Job Views: 28

Posted: 22.03.2025

Expiry Date: 06.05.2025

Job Description:

Figma is growing our team of passionate people on a mission to make design accessible to all. Figma helps entire product teams design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come with us!

Key to Figma’s success is our community with the advocacy team being at the forefront! Community is important at Figma and is key to our bottom-up adoption model and organic growth engine. As we scale into new geographies and audiences, we are looking for a leader to help take our community and advocacy team — a group of design practitioners and developers who plug their expertise into our community engagement, product development pipeline, and sales enablement from customer consultations, workshops, and Q&A sessions to unblock customers, to interacting and crafting content and resources to enable the community at large — to the next level. This person will connect the dots across teams and departments; setting strategy, showing impact, and supporting cross-functional company goals. We’re looking for someone to lead and help scale our community and advocacy efforts to power our growth in EMEA.

This is a full-time role that can be held from our London, Berlin, or Paris hub.

What you'll do at Figma:

• Lead the EMEA Advocate Team: Lead and manage a team of world-class Design and Developer Advocates who help scale our community engagement, sales enablement, and content efforts in EMEA — keeping the team motivated, engaged, and excited about their career growth.
• Set the EMEA Community strategy: Set the vision for our EMEA community strategy targeting designers and developers and formalize our playbook for scaling community in EMEA as a key part of our bottoms-up go-to-market motion to support business growth (in both Tier 1 and Tier 2 markets); manage all community data, showing with metrics how community supports the business.
• Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement, and Sales Consulting teams) to optimize our Advocacy engagement playbook, devise new ways to scale and manage all related metrics.
• Advocate for users with the product team: Help continuously improve internal processes to help designer/developer advocates bring together, synthesize, and share feedback to the product teams in a repeatable way; every customer engagement is a chance to learn more about how Figma can improve.
• Motivate and empower the Community: Maintain and build relationships with users in the community and identify ways to improve internal processes to track and measure community engagement.
• Enable Figma users at scale: Prioritize, assign, and work with the team to deliver the highest value 1:many content in partnership with regional marketing teams to support our customers and community (webinars, demos, best practices guides, Figma community resources, etc).

We'd love to hear from you if you have:

• 8-10 years of relevant work experience in community/advocacy/evangelism/product development.
• 5+ years leading a team.
• Strategic thought leader with entrepreneurial mindset and ability to influence and get stakeholders on board/inspire teams and other leaders at the highest levels of the org.
• Strong XFN incl. leadership collaboration, communication and presentation skills.
• Experience working with product designers and/or developer audiences and knowledge of product development workflows.
• Experience working in high-growth SaaS companies.
• Figma expertise (real-world experience using it within a team is a plus).
• Comfort-level with up to 25% of travel.

While it’s not required, it’s an added plus if you also have:

• A curious nature; you find it easy to build relationships.
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things.
• A love of bringing people together. Working with people outside of your team and outside of the company excites you. You like collaborating with new people and figuring problems out together.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

At Figma, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish. Figma is dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to us. These modifications enable an individual with a disability to have an equal opportunity not only to get a job but to successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

• Holding interviews in an accessible location.
• Enabling closed captioning on video conferencing.
• Ensuring all written communication be compatible with screen readers.
• Changing the mode or format of interviews.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with the applicable candidate section of our privacy policy.