Manager, Brand Reputation

Overview

The Manager, Brand Reputation will leverage proven experience and expertise to lead public relations, community relations initiatives, and online community management. This role requires a detail-oriented and dynamic professional who is passionate about building meaningful connections with the community. Key responsibilities include managing projects, budgets, and collaborating with external vendors and community groups. Under the guidance of the Director of Performance Marketing and Strategy, this individual will oversee point-in-time public relations campaigns, online reputation management, and community engagement efforts. The role also involves measuring community metrics to assess program effectiveness, providing real-time feedback to optimize initiatives, and preparing reports.

This is a Hybrid role (with 3 days in office) and only local candidates will be considered. The ideal candidate will understand the nuance of communications, be analytical, and get energized by achieving results.

Essential Functions:

• Manage public relations, community social responsibility, and community management efforts to enhance brand reputation.
• Develop and execute public relations campaigns and content strategies that align with brand goals and objectives.
• Work with PR agency and Chief Revenue Officer to build outreach programs that advance the brand’s mission by developing and executing effective social responsibility strategies, cultivating strong community relationships, and fostering positive public sentiment.
• Act as liaison between community relations groups and internal parties to manage high priority projects.
• Oversee Brand Reputation/Community Management Specialist, focusing on timely responses to comments, messages, and inquiries on social media and review platforms while maintaining the brand’s tone of voice.
• Regularly monitor community platforms for discussions, emerging issues, and trends, providing key insights to the relevant teams.
• Conduct social media research, listening, and monitoring, analyzing trending topics and keywords to identify engagement opportunities, enhance content strategies, and meet audience needs.
• Provide recommendations and best practices based on brand reputation/data trends and consumer feedback to help refine strategy.
• Measure community metrics to assess program effectiveness, provide real-time feedback to optimize initiatives, and prepare reports.
• Complete individual tasks and additional assignments as required. May include mandatory in-office days and collaborative efforts with team members as needed.
• While standard office hours are 8 AM – 5 PM AZ, flexibility is required to work outside of normal business hours as needed, including occasional evenings and weekends.
• Management of one direct report.

Education, Experience and Skills Required:

• Bachelor’s degree in marketing, Communications, Public Relations, or related field.
• 3+ years’ experience in public relations/external communications with experience in online community management and/or crisis communications a plus.
• Proven ability to draft press releases, develop talking points documents, and communications strategies.
• Strong track record of building collaborative relationships and mentoring team members to success.
• A proactive team player with problem-solving skills, adaptability to ambiguity, and the confidence to take initiative and lead projects as needed.
• Excellent written and verbal communication skills, with a professional and strategic approach.
• High attention to detail and organizational skills.
• Ability to thrive in a fast-paced, hybrid work environment, effectively managing multiple tasks and shifting priorities.
• Strong client relationship management skills with a customer service-focused mindset.
• Basic knowledge of social media analytics tools including Facebook Insights and Sprout Social is a plus.
• Willingness to travel up to 10%.

Massage Envy Franchise LLC Benefits:

In addition to a great work environment, Massage Envy Franchise, LLC offers Medical, Dental and Vision Benefits, Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. We know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard and have fun, which is a key part of helping employees feel their best!

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

Telecommute

No

Remote Type

Hybrid remote

Job ID

2025-237769