Manager, Brand Operations (12 Months Contract)

Manager, Brand Operations (12 Months Contract)

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The AUSNZ Brand team is part of the Asia Pacific Brand Marketing organisation and is responsible for building an iconic global brand with local relevance. We are the guardians of the lululemon brand, ensuring we show up in a premium, consistent and relevant way across our channels for our guests. Our primary goals are to increase the awareness, familiarity and demand for our brand and products by communicating our brand point of view and the superiority of our products.

A day in the life :

As the Manager, Brand Operations, you will be responsible for overseeing the operational aspects of brand marketing, ensuring seamless execution and alignment across various functions. This role will include managing the brand marketing calendar, annual operating plans, and budget management to ensure brand initiatives are delivered on time, within budget, and to the highest standards. You will work closely with cross-functional teams to identify risks, resolve issues, and continuously drive process improvements.

• Serve as a key partner to the Director of Brand & Community, offering trusted guidance on project execution, team needs, and regional market alignment, while driving operational excellence across brand marketing functions.
• Lead the Brand Operations team, continuously developing the Brand Specialist and Brand Sample and Styling Specialist.
• Optimize and document efficient workflows to streamline collaboration between cross-functional and remote teams.
• Manage complex, cross-functional projects, driving efficient execution and timely delivery of brand marketing objectives.
• Collaborate with cross-functional teams (brand marketing functions, retail, product, digital) to ensure successful GTM execution, including resource allocation and channel strategies.
• Act as a central point of contact for brand marketing initiatives, ensuring all projects are tracked, deadlines are met, and milestones achieved.
• Develop and manage the brand marketing calendar, ensuring alignment with company priorities and deadlines.
• Oversee the brand marketing budget, ensuring accurate tracking, reporting, and collaboration with finance and FP&A teams.
• Lead and facilitate key alignment meetings, ensuring that updates are captured, actions are tracked, and follow-ups are addressed.

Qualifications :

• Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
• 5+ years of experience in brand marketing, operations, or a related field, ideally in a fast-paced retail or consumer goods environment.
• Proven track record of successfully managing budgets.
• Experience leading a team.
• Excellent project management skills, with experience managing complex calendars, timelines, and milestones.
• Familiarity with project management software (e.g., Asana, Trello, Monday.com).

Must haves :

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Beyond the Paycheck (Benefits & Perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness / yoga classes, parenthood top-up program and personal and professional development programs. Note : availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.