MAI Social Manager

Group M Worldwide Inc.; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading global media collective seeks a MAI Search Account Manager to lead paid search activities for high-profile clients. This role involves managing campaigns across app-stores, overseeing a team, and ensuring operational excellence. Applicants should have digital marketing expertise, strong analytical skills, and experience in team management, focused on delivering exceptional client experiences.

Benefits

Medical and dental insurance

Group retirement plans

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• Experience managing teams and client accounts.
• Deep App-store search knowledge and current certifications.
• Strong experience in tracking mobile/app campaigns.

Responsibilities

• Oversee and optimize client paid search campaigns.
• Manage and mentor Account Executives.
• Ensure adherence to client service agreements and deadlines.

Skills

Digital Marketing

Analytical Skills

Project Management

Client Relationship Management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Microsoft Office

Google Data Studio

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WavemakerA Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

As a MAI Search Account Manager, you will be responsible for owning the day-to-day execution of paid search activity related to app-store campaigns across iOS and Android for Audible, a part of one of the biggest companies in the world. You will employ strong platform knowledge and manage client/supplier relationships to make sure you and your team deliver flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. A strong understanding of mobile/app campaign tracking and mobile measurement partners is required.

The role involves overseeing several Account Executives (overseeing their workload and output, as well as managing their development) to successfully execute deliverables and exceed client’s expectations. The MAI Search Account Manager will also act as a key point of contact for the Global Hub, who are a core part of your team.

Key Responsibilities:

1. Campaign Management.
   1. Effectively manage you & your team’s designated accounts/campaigns, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery.
   2. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide Account Executives in how this can be effectively achieved.
   3. Ensure adherence to paid search channel best practices for clients and contribute to the development of MAI search best practice.
   4. Own elements of performance tracking best-practice.

1. Client & Partner Management.
   1. Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients.
   2. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
   3. Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

1. Team Player.
   1. Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more.
   2. Oversee, as appropriate, the performance of Account Executives in your team ensuring that you are quality controlling work and advising them on the correct course of action as needed.
   3. Train your team. Make sure they continue to develop their careers.

1. People Management.
   1. Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity.
   2. Delegating and managing the workload and output for your team, including in the Global Hub who ensure daily diagnostics and governance is achieved to the highest standards.
   3. Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

1. Operational Excellence.
   1. Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
   2. Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
   3. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.

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Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.

It’s essential that you have:

• Some experience line managing people, their development and workload.
• Deep Appstore search knowledge and experience, with current dated certifications (Google Ads and Apple Search Ads)
• Strong experience in tracking mobile/app campaigns and the complexities involves across operating systems etc.
• Strong knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example).
• Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
• Strong Microsoft Office skills which include Excel & PowerPoint.
• Experience in Google Data Studio or similar reporting platforms.
• Operationally proficient with excellent project management skills. You have a demonstratable ability to manage multiple tasks at once.
• You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
• You have immaculate attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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