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Celine Interior Design seeks a Luxury Social Media Manager to enhance its digital presence across multiple platforms including Instagram and TikTok. This full-time role in our London studio focuses on managing luxury lifestyle content while fostering brand partnerships and affiliate marketing. Ideal candidates will showcase excellent copywriting and strong social strategies aligned with our brand's elegant voice.
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We are looking for an exceptional Luxury Social Media Manager to oversee and grow a dynamic portfolio of social media platforms for a prominent luxury interior designer and lifestyle brand with over 500,000 Instagram followers. This is a full-time, in-person role based in our West London studio.
You’ll manage not just Instagram, but all brand-facing platforms—TikTok, Pinterest, LinkedIn, Houzz, and more—along with occasional blog writing and production coordination. The right candidate will have proven experience managing luxury lifestyle content across digital platforms, developing affiliate revenue, and producing compelling, authentic posts in the voice of a stylish, witty woman in her 40s with a business, a home, and a beautiful life.
Key Responsibilities:
Lead day-to-day management of all social channels: Instagram (feed, Reels, Stories), TikTok, LinkedIn, Pinterest, Houzz, and other relevant platforms
Ensure brand consistency across all platforms with a strong, elegant, and relatable tone of voice
Write high-quality, non-AI-generated captions that sound human, warm, aspirational, and intelligent
Manage the content calendar across platforms with daily, weekly, and campaign-specific plans
Plan and coordinate all filming days—including schedule creation, location planning, styling product curation, and bookings (hair, makeup, car, etc.)
Source fashion, interiors, and lifestyle products in advance for the Director to wear or feature on shoot days
Oversee visual content creation with the internal team (photo, video, Reels); basic editing skills a plus
Organise and execute in-studio and on-location filming sessions with precision and creativity
Select luxury fashion, lifestyle, wellness, and interiors products for affiliate promotion
Manage affiliate platforms (LTK, Net-a-Porter, Amazon Associates, etc.), generate and track links
Secure brand sponsorships, manage outreach, and build commercial partnerships
Provide evidence of past affiliate and sponsorship success
• Written Content:
Create longer-form blogs that align with the brand’s luxury lifestyle ethos (interiors, travel, fashion, wellness, motherhood, etc.)
Contribute to content writing across the brand website and newsletters as needed
Monitor analytics, identify trends, and optimise content for engagement and performance
Stay current on digital trends, platform updates, and luxury lifestyle culture
Requirements:
• Demonstrated experience managing luxury lifestyle social accounts (fashion, interiors, travel, wellness, or jewellery)—must show examples
• Strong record of success with affiliate linking and brand partnerships
• Exceptional copywriting skills—must be able to write with warmth, wit, and elegance in a real, female voice
• London-based with deep knowledge of the city’s luxury scene—shops, venues, designers, and suppliers
• Experience coordinating production shoots and managing styling and logistics for content days
• Organised, detail-oriented, and able to manage multiple streams of content and communication
• Excellent English written and spoken communication skills
• Able to work in-studio full time, Monday–Friday, 9:00–5:30 pm
Bonus but not essential:
• Experience with video editing or Reels production
• Familiarity with Mailchimp or blog platforms (WordPress, Squarespace)
As part of your application, please share links to your own Instagram or public social platforms. We are seeking someone whose personal aesthetic and online voice is already in alignment with our brand—elegant, sophisticated, warm, and polished. A strong social presence is a must.
To Apply:
Please send your CV, a brief cover note, links to your social media pages, and examples of affiliate or sponsorship work you’ve led. Show us your voice, your eye for luxury, and your ability to bring a brand to life online.
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