Luxury Property Marketing Lead

Holiday at Home; Richmond; Hybrid; GBP 38,000 - 46,000; Full time

Job summary

Holiday at Home, a family-run specialist in luxury self-catering escapes across North Yorkshire, is seeking a Marketing Manager. You will drive growth with a focus on luxury storytelling, digital strategy, and partnerships to enhance visibility, bookings and guest engagement.

You’ll work closely with the Head of Sales, manage a budget, and shape campaigns for new property launches, while balancing in-office presence with occasional site work.

Qualifications

• Experience in luxury brand storytelling
• Digital fluency across SEO, PPC, social media and content
• Ability to lead and develop a small team and manage a budget
• Comfortable working in a small business and reporting to directors
• Based within ~30-minute drive of Richmond, DL10 7EY

Responsibilities

• Champion brand awareness through PR, strategic partnerships and events
• Direct organic and paid social media strategy and grow engagement
• Set strategic direction for website performance, SEO and content
• Oversee various digital and offline campaigns
• Brief photography and video for properties
• Build and run marketing campaigns for new property launches
• Set KPIs, track performance, and own the marketing budget
• Collaborate with Head of Sales to align marketing with commercial goals
• Oversee marketing to prospective property owners alongside guest marketing

Job description

Holiday at Home, a family-run specialist in luxury self-catering escapes across North Yorkshire, is seeking a Marketing Manager. You will drive growth with a focus on luxury storytelling, digital strategy, and partnerships to enhance visibility, bookings and guest engagement.

You’ll work closely with the Head of Sales, manage a budget, and shape campaigns for new property launches, while balancing in-office presence with occasional site work.