Growth-Driven Luxury Marketing Manager

Confidential; York and North Yorkshire; Hybrid; GBP 38,000 - 46,000; Full time

Job summary

Holiday at Home, a family-run luxury self-catering specialist in North Yorkshire, seeks a Marketing Manager to drive growth using fresh thinking, AI insights, and smarter ways of working to showcase our properties and boost bookings.

You will shape brand storytelling, lead SEO/content strategies, manage campaigns, and align marketing with sales goals alongside the Head of Sales. The role is hybrid, near Richmond, DL10 7EY, with £38k-£46k depending on experience.

Qualifications

• Experience in luxury-brand marketing.
• Strong SEO, PPC, social and content strategy.
• Proven ability to lead a small team and manage budgets.
• Comfortable reporting results to company directors.
• Based within ~30-minute drive of Richmond, DL10 7EY.

Responsibilities

• Champion brand awareness through PR, partnerships and events.
• Direct organic and paid social media strategy to grow engagement.
• Set strategic direction for website performance, SEO and content.
• Oversee digital advertising and offline campaigns.
• Brief photography and video for properties.
• Build and run marketing campaigns for new property launches.
• Set KPIs and manage the marketing budget.

Skills

Brand storytelling

SEO

PPC

Social media

Content marketing

Budget management

Leadership

Tools

Google Analytics

Job description

Holiday at Home, a family-run luxury self-catering specialist in North Yorkshire, seeks a Marketing Manager to drive growth using fresh thinking, AI insights, and smarter ways of working to showcase our properties and boost bookings.

You will shape brand storytelling, lead SEO/content strategies, manage campaigns, and align marketing with sales goals alongside the Head of Sales. The role is hybrid, near Richmond, DL10 7EY, with £38k-£46k depending on experience.