Luxury Hospitality Social Media Lead

Firmdale Hotels; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Health cash plan

Discounted cinema tickets

Season ticket loan

Ongoing training and English lessons

A range of staff discounts

Job summary

Firmdale Hotels in London is seeking a dynamic Social Media Expert to join the PR & Marketing team at our Soho head office. Lead our social channels, craft high-end content across rooms, restaurants, bars and events, and drive awareness and bookings through strategic campaigns.

You will work with a senior team to execute insight-led strategies, manage creators and influencers, and oversee campaigns across Instagram, Facebook, LinkedIn and TikTok.

Qualifications

• Genuine interest in social media, digital trends, and hospitality.
• A minimum of five years' experience working in social media within the luxury, lifestyle or hospitality industry – F&B experience a bonus
• A roster of industry and influencer contacts
• Proficient with an iPhone and passionate about content creation
• Highly organised with the ability to prioritise effectively while managing a high-volume workload

Responsibilities

• Lead the social media strategy for Firmdale Hotels across Instagram, Facebook, LinkedIn and TikTok, including copywriting, content creation, scheduling, publishing and community management.
• Collaborate with Senior Social Media & Content Executive and New York Social Media Manager to align strategy with PR, marketing and commercial objectives.
• Create day-to-day content and lead social campaigns for pop ups, activations and seasonal moments.
• Identify and test emerging social media trends, formats and opportunities for Firmdale.
• Manage our paid social agency for Instagram and Facebook and report on campaigns.

Skills

Social media strategy

Influencer contacts

Platform mastery

Content creation

Social calendar management

Data-driven reporting

iPhone/content creation

Organised workflow

Tools

Scheduling tools

Job description

Firmdale Hotels in London is seeking a dynamic Social Media Expert to join the PR & Marketing team at our Soho head office. Lead our social channels, craft high-end content across rooms, restaurants, bars and events, and drive awareness and bookings through strategic campaigns.

You will work with a senior team to execute insight-led strategies, manage creators and influencers, and oversee campaigns across Instagram, Facebook, LinkedIn and TikTok.