LTV Optimisation Planning Lead

Sony Interactive Entertainment; London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Sony Interactive Entertainment is seeking an LTV Optimisation Planning Lead in London to enhance player value through strategic experimentation and insights. This role involves collaborating across teams to drive performance, manage partnerships, and employ data to inform business decisions. The ideal candidate will possess strong analytical skills and a proactive mindset, with a background in data-driven marketing or commercial strategy.

Benefits

Discretionary bonus opportunity

Hybrid Working

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• 5+ years in marketing technology, data analytics, or customer loyalty.
• Proficiency in SQL and data interpretation.
• Ability to lead complex projects and manage stakeholders.

Responsibilities

• Leverage data to design and manage customer-led experiments.
• Communicate experiment outcomes to guide decision-making.
• Own commercial management of strategic partnerships.

Skills

Data literacy

Project management

Analytical skills

Collaboration

Growth hacking

Education

Bachelor’s Degree in Business Management, Data and Analytics, or similar

Job description

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Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role Overview

At PlayStation, our performance and success are rooted in delivering exceptional service and content to our players. We're on a mission to elevate how we make decisions — faster, smarter, and more player-centric.

We believe the key to scaling our impact lies in turning data into actionable insight and driving automation through an experimentation-led attitude. This approach allows us to deliver sustainable commercial growth while increasing the lifetime value of every player in the PlayStation ecosystem.

Although we're part of one of the world’s largest gaming companies, our teams operate with the agility of a startup — highly collaborative, fast-moving, and always innovating. It’s the perfect environment for someone who thrives on driving strategic growth across a complex matrix of teams and initiatives — a true opportunity for an ambitious, data-driven problem solver to make a tangible impact.

As the LTV Optimisation Planning Lead, you will be at the heart of our efforts to drive player-focused experimentation and strategic learning to increase lifetime value across the PlayStation ecosystem. Sitting within the PS Store team and part of the wider Direct-to-Consumer (D2C) organisation, you’ll focus on understanding player behaviours, uncovering growth opportunities, and applying key insights across both marketing and store experience layers.

You’ll work with the Manager of the LTV Optimisation team, based in our London office, and play a pivotal role in shaping how we build deeper, longer-lasting relationships with our players.

What You Will Be Doing

• Leverage data and collaborate with insight and commercial teams to ideate, validate, and build cases for customer-led activations and experimentation.
• Design and manage end-to-end, world-class experiments that inform the next generation of customer decisioning and product design.
• Lead key tactical experiments at both the franchise and platform level to drive incremental revenue across PS Store and Sony Interactive Entertainment (SIE).
• Measure and communicate experiment outcomes and marketing campaign performance across multi-functional teams to drive insight-led decision-making.
• Own the end-to-end commercial management of key strategic partners, working in collaboration with publisher account managers to shape commercial decisions from a player-first perspective.
  
  

What We’re Looking For

• 5+ years of experience (or equivalent) in marketing technology, CRM, commercial strategy, data + analytics or customer loyalty roles is preferred.
• Proficiency in SQL and strong overall data literacy, with the ability to interpret and action insights effectively.
• Demonstrable ability to lead complex projects end-to-end, with strong organisational and stakeholder management skills.
• Demonstrated success using data-driven experimentation to drive impact in digital or eCommerce environments.
• Comfortable navigating fast-paced, multi-functional settings with a strategic yet hands-on approach.
• Proactive “growth hacker” attitude — curious, experimental, and driven to learn.
• A collaborative teammate, equally confident leading initiatives and seeking input when needed.
  
  

Preferred Skills

• Bachelor’s Degree: Business Management, Data and Analytics, Data Science, Economics, Finance or Maths.
• Familiarity with experimentation frameworks and methodologies — a solid understanding of test design, measurement, and iteration is key.
• Confident presentation skills and experience distilling complex data or strategy into clear, compelling narratives.
• Background in tech or gaming is a bonus, but expertise in customer value optimisation is key.
  
  

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers
  
  

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Software Development, Consumer Services, and Entertainment Providers

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