Loyalty Specialist – Germany & Benelux

Levi Strauss; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global apparel company is seeking a Regional Loyalty Specialist in London to drive the loyalty marketing strategy for Germany and Benelux. This role entails collaborating with teams to enhance customer engagement and retention while optimizing operational efficiency. The ideal candidate is bilingual in English and German or Dutch and possesses proven experience in loyalty programs. This is a hybrid position requiring 3 days in the London office.

Qualifications

• Proven experience in a marketing/CRM role, focused on loyalty programs.
• Track record of developing acquisition and retention campaigns.
• Strong communication skills for varying business levels.
• Ability to analyze data for decision-making.
• Experience leading diverse marketing initiatives.

Responsibilities

• Develop a regional loyalty marketing plan.
• Define member proposition and benefits.
• Improve member experience and reduce activation friction.
• Generate reports and insights for loyalty metrics.
• Monitor yearly loyalty budget for ROI.

Skills

Fluent in English

Fluent in German or Dutch

Marketer with focus on loyalty programs

Collaborative skills

Analytical skills

Stakeholder management

Job description

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.

About the Job

Levi Strauss & Co. are looking for a Regional Loyalty Specialist focused on Germany and Benelux to launch, develop and execute the loyalty marketing strategy, ensuring customers receive best-in-class experiences across all channels. In this role, you’ll collaborate closely with cross-functional teams to design and implement new loyalty propositions, optimise operational efficiency, and drive customer engagement and retention.

In this role, you will report to the Loyalty & CRM Lead working closely with the European cluster, Global, and Cross functional teams.

Key responsibilities:

• Develop and deliver a regional loyalty marketing plan that drives member acquisition, engagement, customer value and retention for Levi’s.

• Define the member proposition, benefits and rewards ensuring local relevancy in line with brand equity, market opportunities & customer insights.

• Continually improve the member experience, identifying ways to reduce friction in activation of rewards and increase active member rates.

• Think customer first: with Loyalty communications and activations seamlessly integrated into Cluster Marketing & GTM plans.

• Act as internal champion for loyalty within your region to educate stakeholders on activities and market performance/evolution.

• Accountable for the roll out of the Loyalty toolkit, communications, and activations on all touchpoints: Retail, WHLS, L.com and App. Ensuring quality check of the content.

• Create playbooks for regional loyalty rollout & training in new markets

• Work with key functional partners especially Marketing, Retail, Franchise & Ecommerce to align priorities and strategies, drive integration, share best practices on data, targeting and communications.

• Partner with key business partners: Marketing, Retail, Franchise, L.com, App and WHLS teams to align on strategy and the delivery of the AFP, as well as develop dedicated plans around selected promotional & brand moments.

• Set and monitor the yearly loyalty budget to maximise ROI for all activities.

• Help driving consultation to identify best partners for our Loyalty strategy.

• Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.

• Generate reports, trend data, and benchmark marketing initiatives to gain insights and measure progress against established loyalty goals.

• Develop a deeper understanding of the drivers of our KPIs and metrics within multiple CRM touchpoints (Retail, WHLS, L.com and Mobile App)

• Build analysis/insights in a value driven format to executive stakeholders.

About You

• Fluent in English & German or Dutch, across both written and spoken communication.

• Proven experience in a marketing/CRM role, with a focus on membership or loyalty programmes.

• Proven track record of successfully developing and implementing customer acquisition and retention campaigns that drive results.

• Demonstrated ability to collaborate with and coordinate across multiple teams to achieve shared objectives.

• Strong ability to present both written and verbal communications presenting stories and concepts at different levels across the business

• You’ll be passionate about the customer and delivering the right message at the right time to drive acquisition, loyalty and retention and achieve high consumer engagement, increased revenue and incremental customer lifetime value.

• Exceptional stakeholder management experience, with the ability to influence and drive results

• Analytical skills, a data driven decision making ethos & deep understanding of audience building.

• Strong attention to detail and a good eye for creative and content

• Experience leading a diverse and complex portfolio of marketing initiatives, prioritising roadmaps based on delivery effort and value

• Experience working in a multi-brand or international environment advantageous

This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note, time in office can vary depending on business needs.

LS&Co. is an affirmative action and equal employment opportunity employer.We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI-Hybrid

LOCATION London, United Kingdom FULL TIME/PART TIME Full timeCurrent LS&Co Employees, apply via your Workday account.