Loyalty Specialist – Germany & Benelux

Levi Strauss & Co.; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A global apparel company is looking for a Regional Loyalty Specialist in London to develop and execute loyalty marketing strategies. This role requires fluency in English and either German or Dutch, strong analytical skills, and experience in marketing/CRM. The position is hybrid, requiring in-office presence three days per week.

Qualifications

• Proven experience in a marketing/CRM role, focusing on loyalty programmes.
• Track record of developing customer acquisition and retention campaigns.
• Strong presentation skills across different business levels.

Responsibilities

• Develop a regional loyalty marketing plan.
• Define member proposition, benefits, and rewards.
• Improve member experience and drive engagement.

Skills

Fluent in English

Fluent in German

Fluent in Dutch

Analytical skills

Stakeholder management

Data-driven decision making

Job description

Loyalty Specialist – Germany & Benelux page is loaded

Loyalty Specialist – Germany & Benelux

Apply locations London, United Kingdom time type Full time posted on Posted Yesterday job requisition id R-0139903

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit -and your future.

About the Job

Levi Strauss & Co. are looking for a Regional Loyalty Specialist focused on Germany and Benelux to launch, develop and execute the loyalty marketing strategy, ensuring customers receive best-in-class experiences across all channels. In this role, you’ll collaborate closely with cross-functional teams to design and implement new loyalty propositions, optimise operational efficiency, and drive customer engagement and retention.

In this role, you will report to the Loyalty & CRM Lead working closely with the European cluster, Global, and Cross functional teams.

Key responsibilities:

• Develop and deliver a regional loyalty marketing plan that drives member acquisition, engagement, customer value and retention for Levi’s.

• Define the member proposition, benefits and rewards ensuring local relevancy in line with brand equity, market opportunities & customer insights.

• Continually improve the member experience, identifying ways to reduce friction in activation of rewards and increase active member rates.

• Think customer first: with Loyalty communications and activations seamlessly integrated into Cluster Marketing & GTM plans.

• Act as internal champion for loyalty within your region to educate stakeholders on activities and market performance/evolution.

• Accountable for the roll out of the Loyalty toolkit, communications, and activations on all touchpoints: Retail, WHLS, L.com and App. Ensuring quality check of the content.

• Create playbooks for regional loyalty rollout & training in new markets

• Work with key functional partners especially Marketing, Retail, Franchise & Ecommerce to align priorities and strategies, drive integration, share best practices on data, targeting and communications.

• Partner with key business partners: Marketing, Retail, Franchise, L.com, App and WHLS teams to align on strategy and the delivery of the AFP, as well as develop dedicated plans around selected promotional & brand moments.

• Set and monitor the yearly loyalty budget to maximise ROI for all activities.

• Help driving consultation to identify best partners for our Loyalty strategy.

• Perform strategic analysis using all available sources of information (internal consumer data, consumer insights, research data, industry sources), to support the decision-making process and strategic direction and continually applying a test and learn mindset on how we can do things differently.

• Generate reports, trend data, and benchmark marketing initiatives to gain insights and measure progress against established loyalty goals.

• Develop a deeper understanding of the drivers of our KPIs and metrics within multiple CRM touchpoints (Retail, WHLS, L.com and Mobile App)

• Build analysis/insights in a value driven format to executive stakeholders.

About You

• Fluent in English & German or Dutch, across both written and spoken communication.

• Proven experience in a marketing/CRM role, with a focus on membership or loyalty programmes.

• Proven track record of successfully developing and implementing customer acquisition and retention campaigns that drive results.

• Demonstrated ability to collaborate with and coordinate across multiple teams to achieve shared objectives.

• Strong ability to present both written and verbal communications presenting stories and concepts at different levels across the business

• You’ll be passionate about the customer and delivering the right message at the right time to drive acquisition, loyalty and retention and achieve high consumer engagement, increased revenue and incremental customer lifetime value.

• Exceptional stakeholder management experience, with the ability to influence and drive results

• Analytical skills, a data driven decision making ethos & deep understanding of audience building.

• Strong attention to detail and a good eye for creative and content

• Experience leading a diverse and complex portfolio of marketing initiatives, prioritising roadmaps based on delivery effort and value

• Experience working in a multi-brand or international environment advantageous

This is a hybrid position based in our Central London Office. You will be expected in office 3 days per week. Note, time in office can vary depending on business needs.

LS&Co. is an affirmative action and equal employment opportunity employer.We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI-Hybrid

LOCATION

London, United Kingdom

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.

From day one, we've been doing it our way — creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.